Advanced Television

covid

Survey: TV industry seeks balanced working environment

In the first of a regular series of surveys to test the health of the international TV industry, the TellyCast/ WorkShare Consulting Content Industry Monitor found that less than one in ten (9 per cent) of executives wish to return to full time, permanent office working following the pandemic. The results showed that the vast […]

April 26, 2021

Research: New ‘TV normal’ here to stay

One of the ways Americans reacted to pandemic restrictions during 2020 was to load up on TV streaming services to help fill their shelter-at-home time. But according to Hub Entertainment Research’s newest wave of Predicting the Pandemic research, consumers’ reliance on streaming services seems to have shifted from ‘stop-gap’ to established behaviour. Highlights from the […]

March 24, 2021

Study: Lockdown + piracy = toxic cybersecurity combination

Millions of Americans who are conducting sensitive or confidential work on home networks during the Covid-19 crisis are substantially more likely to face malware and other security threats if they also have piracy devices and apps in their homes, according to a new study from Internet threat education body Digital Citizens Alliance (DCA). A research […]

February 24, 2021By Colin Mann

Study: US users bundling 7 video services

2020 has seen an accelerated transition of viewing from traditional channels to free and subscription streaming video services, as consumers had more options to choose from and more time at home under Covid restrictions, according to The NPD Group’s new TV Switching Study, which tracks changes in the ways US consumers view and buy digital […]

December 15, 2020

Research: Pandemic heightens US online entertainment consumption

The second tranche of Hub Entertainment Research’s Predicting the Pandemic research tracking the impact of the pandemic shows how it has accelerated the already well-established shift to online consumption of entertainment content, across multiple facets of the leisure economy. Highlights from the November findings: As many Americans moved indoors for the fall [autumn], large proportions […]

December 11, 2020

Report: Mobile ad spend remains strong despite pandemic

Covid-19’s impact is being felt across all media channels, but mobile has remained the fastest grower at a time when the channel is being used more than ever, with nearly all marketers (94 per cent) surveyed in a report considering mobile ads effective. This is according to the State of the Industry: Mobile Marketing in […]

July 29, 2020

Research: Partnerships key to OTT survival

Pre-Covid 19, competition within the OTT market had already been intensifying, with the launch of a plethora of new platforms offering more choice than ever before. During lockdown, it’s no surprise either that consumers’ appetite for content has been stimulated but not satiated: time spent in video streaming apps globally during the peak week of […]

July 23, 2020

Forecast: Instagram to overtake Twitter as news source

Instagram looks set to overtake Twitter as a news source. The usage of the photo-sharing social media app as a news source has doubled since 2018, according to the 2020 Reuters Institute Digital News report. The trend is strongest among young people, with

June 16, 2020