Research shows that as many as 60 per cent of consumers on social media follow CPG brands that interest them. Going into 2023, there’s no bigger social network than TikTok, and no greater opportunity for brands to reach audiences on TikTok than through creator-led campaigns. So CreatorIQ has leveraged its first-party TikTok integration to give […]

Findings from a deep-dive consumer packaged goods (CPG) report from Innovid, an advertising platform for delivery, personalisation and measurement of converged TV, examining critical trends, challenges, and opportunities in the video advertising industry, reveal that, amongst CPG advertisers, connected television (CTV) devices account for over half of all video ad impressions (52 per cent) – […]