CreatorIQ, the enterprise influencer marketing platform, has released its fifth annual State of Creator Marketing Report. The fifth annual study underscores the rapid growth of creator marketing investment and maturity, with industry leaders allocating 57 per cent of their marketing budgets to creator marketing and spending 299 per cent more on creator marketing than organisations […]
CreatorIQ has announced the appointment of Scott Levy as Chief Sales Officer (CSO). Levy, who has served as the company’s Interim Chief Revenue Officer (CRO) since 2023, brings a track record in digital media, social, and martech to his expanded role. He will oversee all global sales functions, including strategic enterprise accounts, agency relations, mid-market […]
Enterprise influencer marketing platform CreatorIQ has released its Winning Strategies in Streaming: How Industry Leaders are Harnessing Creator Marketing report, which highlights the increased role creators play in driving tune-in and combatting churn. The report leverages CreatorIQ’s proprietary data, insights and industry-standard Earned Media Value (EMV) metric to uncover valuable insights into the creator marketing […]
CreatorIQ, the enterprise influencer marketing platform for global brands and agencies, has announced Brit Starr’s appointment as Chief Marketing Officer (CMO). In this new role, Starr will drive CreatorIQ’s brand, product positioning, and growth marketing strategies to support thousands of brand and agency customers looking to scale their creator marketing. “CreatorIQ is continually pushing the […]
TikTok has revealed the top-performing US brands on its platform in a joint report with CreatorIQ – the creator marketing platform. The report leveraged CreatorIQ’s Earned Media Value (EMV) metric to measure and identify the brands generating the most conversation on TikTok. According to CreatorIQ, the TikTok Top 100 brands garnered more than $11.9 billion […]
CreatorIQ, the creator marketing platform, is partnering with Snap to enable marketers to discover Snap creators, manage partnerships and measure results directly through the CreatorIQ platform.. As the creator marketing platform for more than 1,200 global advertisers including Logitech, Ulta Beauty, and Unilever, CreatorIQ will bring immediate scale and unique demand to the Snapchat platform. […]
CreatorIQ, the end-to-end creator marketing platform, has released findings from its Unleashing the Power of Creators report, demonstrating a direct correlation between influencer marketing investment and increased ROI. According to the report, conducted by independent research firm Aberdeen Strategy & Research, brands with the most advanced influencer marketing programmes see far better results from their […]
CreatorIQ, the end-to-end creator marketing platform, has released findings showing brands are diverting digital advertising budgets to creator-led marketing initiatives. At a top-line, 67 per cent of surveyed marketers report increasing their investment in influencer marketing from 2022 to 2023. Of those brands whose budgets increased, only 24 per cent are working with a net-new […]