Brightcove, the streaming technology company, has unveiled its new Ad Insights solution that it says will transform the way media companies measure ad tolerance and revenue optimisation by analysing audience engagement across their advertising and calculating the impact of advertising intensity. By leveraging advanced machine learning models and proprietary metrics, Ad Insights will provide Brightcove […]

Cricket Australia (CA) has extended its broadcast partnership with the Foxtel Group and Seven West Media for a further seven years in what is described as a record media rights deal for Australian cricket. Under the agreement, the Foxtel Group (including Fox Sports on Foxtel and streaming service, Kayo Sports), Seven and 7plus will broadcast […]