Advanced Television

cricket

Willow by Cricbuzz offers free MLC matches

Willow by Cricbuzz, the cricket streaming service, has announced broadcasting plans for the 2024 Major League Cricket (MLC) season. Cricket fans across North America can look forward to live MLC matches on Willow by Cricbuzz and their regional sports network, in addition to special free-to-view broadcasts on Sunday nights. In addition to airing all MLC […]

July 4, 2024

Major League Cricket names 2024 broadcast partners

Cognizant Major League Cricket (MLC), America’s own T20 league, has announced a broadcast schedule that will see the second season air in millions of households worldwide. Willow by Cricbuzz, the official broadcaster of MLC in the US and Canada, will air all MLC matches throughout the three-week tournament. In a new partnership deal to increase […]

June 27, 2024

Lexus sponsors Cognizant Major League Cricket

Cognizant Major League Cricket (MLC) has announced that luxury automotive brand Lexus has become the Automotive Partner for the league’s highly anticipated second season. “We are excited to welcome Lexus as the Automotive Partner of Major League Cricket,” said Vijay Srinivasan, CEO of MLC. “Their reputation for unparalleled luxury and commitment to their customers aligns […]

June 25, 2024

Legends Intercontinental T20 appoints Pandey as COO and Chairman

The Legends Intercontinental T20, owned by USA-based Brosid Sports LLC, today announced the appointment of Arun Pandey as its Chief Operating Officer and Chairman ahead of the inaugural season scheduled to take place in Texas, USA in August. “We are thrilled to have Mr Arun Pandey join us as COO and Chairman,” said Saurabh Bhambri, […]

June 21, 2024

SportsBaazi records 100% revenue increase during IPL 2024

SportsBaazi, the Indian sports gaming platform, since its inception has been working towards elevating the sports gaming experience; shifting the phenomenon from a sports viewing experience to an engaging experience that furthers the community of sports enthusiasts in India. Owing to this commitment and relentless innovation in the category, SportsBaazi witnessed 1.5x increase in participation […]

June 14, 2024

Malaysian Cricket Association uses Magnifi for highlights

The Malaysian Cricket Association (MCA), the governing body for the sport in the country, will use Magnifi, the AI-powered highlight generation platform, for its cricket coverage. As part of this engagement, the Malaysian Cricket Association will leverage Magnifi to capture cricket highlights for social media platforms. This process utilises cricket-specific metatags, such as a ‘boundary’, ‘six’, […]

June 13, 2024

Major League Cricket partners with YES, Willow by Cricbuzz

Willow by Cricbuzz, the streaming and on-demand platform, and the YES Network, the US regional sports network, have announced a new deal to air seven matches featuring the defending MLC champion MI New York this upcoming Major League Cricket (MLC) season. These matches will be available on both the YES television network and the YES […]

June 12, 2024

myco partners with Willow by Cricbuzz

myco, a specialist in the streaming service industry, has partnered with Willow by Cricbuzz to expand its live sports offerings. Under the new agreement, myco receives non-exclusive rights from Willow by Cricbuzz to stream a variety of top-tier sports including ICC T20 world cup content. This service will be made available through myco’s OTT platform […]

June 7, 2024

Fubo adds Willow by Cricbuzz

FuboTV, the sports-first live TV streaming platform, has announced the launch of Willow by Cricbuzz ahead of next month’s ICC Men’s T20 World Cup. Through the multiyear agreement, more than 220 live cricket matches annually will be available to subscribers of Fubo’s International Sports Plus channel add-on package with Willow by Cricbuzz, the official broadcaster […]

May 31, 2024

BBC signs new audio deal with ICC

The BBC has agreed a new audio deal with the International Cricket Council (ICC) to broadcast all ICC events from 2024 to 2027 across BBC Radio 5 Live, 5 Sports Extra, BBC Sounds and the BBC Sport website. The new deal means that the BBC will have UK audio rights to all ICC competitions in […]

May 30, 2024