Advanced Television

cricket

BBC signs new audio deal with ICC

The BBC has agreed a new audio deal with the International Cricket Council (ICC) to broadcast all ICC events from 2024 to 2027 across BBC Radio 5 Live, 5 Sports Extra, BBC Sounds and the BBC Sport website. The new deal means that the BBC will have UK audio rights to all ICC competitions in […]

May 30, 2024

Star Sports named broadcast partner of Asian Legends League

Star Sports has announced its partnership with the Asian Legends League as the Official Broadcast Partner for the next three seasons, spanning from 2024 to 2026. The Asian Legends League, a platform for former retired cricket legends from Asian countries, is set to showcase the talents of iconic players in a league format. The league, […]

May 10, 2024

Banijay Asia, Sporting Beyond partnership

Deepak Dhar’s Banijay Asia (a joint venture between him and Banijay), and Ravi Shastri’s Sporting Beyond (founded by Shastri and Jaiveer Panwar), have announced a strategic partnership aimed at redefining the landscape of cricket entertainment through content and live events. This collaboration is set to explore innovative ways of merging cricket and entertainment. Announcing the […]

April 23, 2024

Willow by Cricbuzz launches in US, Canada

Willow, the cricket broadcaster in the US and Canada, has forged an alliance with Cricbuzz, the cricket website and app, to form Willow by Cricbuzz. This collaboration will create a singular home for cricket in the US and Canada, allowing consumers to watch live marquee matches alongside reporting and analysis. Willow by Cricbuzz’ has gone […]

April 19, 2024

What are the most watched sport events in the world?

Sports are a huge part of human culture, entertainment and history. Indeed, for as long as humans have been around, we’ve played sports in some way or another. For example, the Ancient Chinese had a kick-ball game similar to modern day football, and the Aztecs played a version of volleyball. The more things have changed, […]

April 11, 2024

Report: IPL rights value skyrocket

The Indian Premier League (IPL) has seen its media rights value skyrocket, with the latest five-year contract commencing in 2023 valued at $1.2 billion annually according to Omdia’s Why 2024 could prove to be a high-water mark for the Indian Premier League report. This impressive development highlights the league’s remarkable growth trajectory, making it the […]

March 25, 2024

Sky Sports extends TATA IPL, WPL rights

Sky Sports will continue to be home of the TATA Indian Premier League (IPL) and TATA Women’s Premier League (WPL) in the UK & Ireland. A new four-year deal to broadcast the two T20 tournaments starts this year, running until the end of 2027. Sky Sports coverage of the WPL began in February and culminated […]

March 20, 2024

Cricket Australia partners with Dalet

Dalet, a technology and service provider for media-rich organisations, has announced that Cricket Australia (CA) has chosen Dalet Flex to increase fan engagement, deliver more content for all its member clubs and leverage the power of AI to monetise their large historical archive. CA is the national governing body for the game of cricket in […]

March 13, 2024

Forecast: Sports media rights to reach $61bn in 2024

At a time when marketers are increasingly reliant on sport for mass reach, the sector faces fragmentation. Live sports rights are splintering between broadcast, OTT and mobile apps, while social platforms are rising in importance for fans. Sports media in the era of fragmentation, WARC Media’s latest Global Advertising Trends report, examines sport’s new media landscape, […]

February 7, 2024

India: JioCinema to stream 10th Celebrity Cricket League

JioCinema has announced a partnership with Celebrity Cricket League (CCL) that will se the India streaming platform exclusively live-stream Celebrity Cricket League Season 10. Spread over four weekends, and with 20 matches that appeal to a wide audience cohort beyond cricket fans, the tournament will stream from February 23rd, exclusively on JioCinema. Launched in 2011, […]

February 2, 2024