Advanced Television

cricket

BBC: Record numbers for the Ashes

Millions turned to the BBC this summer to follow the Ashes via Test Match Special (TMS), daily television highlights on Today at the Test, social clips and dedicated pages across the BBC Sport website and app. There were 27.3 million listening requests from audiences tuning into TMS on BBC Sounds or the BBC Sport site, […]

August 9, 2023

CBC Sports airs Global T20 Canada

Fans of cricket and those new to the sport have the opportunity to see top international stars and homegrown Canadian talent as Global T20 Canada and CBC Sports confirmed that CBC Sports is the exclusive Canadian broadcast and streaming home of the third edition of Global T20 Canada, North America’s first professional Twenty20 cricket league. […]

July 25, 2023

Viacom18 to air Zim Afro T10

The Zim Cyber City Zim Afro T10 cricket tournament begins on July 21st and will be brought to Indian fans live on JioCinema and Sports18 – Khel. “As franchise cricket makes its first foray in Zimbabwe, we are delighted to be associated with the Zim Cyber City Zim Afro T10 as their exclusive media partners […]

July 21, 2023

The Hundred returning to BBC

This August, The Hundred cricket tournament returns to the BBC for a third year. Sixteen games, including the opening game double header between Trent Rockets and Southern Brave on August 1st, and the final at Lord’s on August 27th, will be available to watch live across BBC TV and iPlayer. Every game will also be […]

July 18, 2023By Nik Roseveare

New York Warriors acquired by Indian entrepreneurs

One of cricket’s fastest growing format, the T10, is scaling new heights every day and one of the next destinations is the US, where some of the most loved legends of the game will battle it out for top honours. The inaugural edition of the US Masters T10 League, the first edition of the T10 […]

July 17, 2023

Data: 1st Ashes Test breaks Sky Sports viewing records

The opening fixture of the Ashes series brought Sky Sports its highest ever viewing figures for a cricket Test match, with a peak of 2.12 million viewers in home. An average audience of 1.17 million tuned in on day five, with a combined average of 877k across all five days of the match, making it […]

June 22, 2023By Colin Mann

BBC Sport extends audio deal with ECB

BBC Sport has announced an audio deal to extend live cricket coverage across BBC radio and BBC Sounds up to and including the 2028 season. The new four-year agreement with the ECB extends the existing deal which runs to 2024 and ensures live coverage of all England’s home Tests, one-day internationals and IT20s will continue […]

June 16, 2023

Research: Watching cricket increases productivity

Ahead of the first day of the 2023 LV = Insurance Ashes Series, Sky Sports claims it has proven that having the cricket on while working actually improves productivity. The research, undertaken by behavioural science experts with over 1,000 cricket fans across the UK, reveals that the disruption caused by switching from work to check […]

June 14, 2023

Brightcove adds Ad Insights capability

Brightcove, the streaming technology company, has unveiled its new Ad Insights solution that it says will transform the way media companies measure ad tolerance and revenue optimisation by analysing audience engagement across their advertising and calculating the impact of advertising intensity. By leveraging advanced machine learning models and proprietary metrics, Ad Insights will provide Brightcove […]

June 5, 2023

cain&abelDDB, Medialab pair wine and cricket for Laithwaites

Creative production agency cain&abelDDB and independent media agency Medialab continue their successful partnership as they work with Laithwaites to deliver their newest activity and another innings as the Official Wine Partner of England Cricket. Earlier this month, Laithwaites announced their multi-year partnership with England Cricket, and to support this have also announced their co-sponsorship of […]

June 2, 2023