Advanced Television


XR Extreme Reach partners with AD-ID

XR Extreme Reach, a technology platform powering the creative economy, has announced its partnership with AD-ID, the industry standard for identifying advertising assets across all media platforms, to launch the first implementation of the IAB Tech Lab’s Ad Creative ID Framework (ACIF). This industry-first solves for persistent creative identifiers being standardised for enablement across linear […]

June 11, 2024

Comscore rolls out cross-platform offering

Comscore, a specialist in planning, transacting, and evaluating media across platforms, has unveiled an update to its Comscore Campaign Ratings (CCR) in the US. This enhancement now extends deduplicated audience measurement to the local market level, which can be applied to all programmatic environments and platforms. CCR will integrate national and local linear TV, digital, […]

February 22, 2024

Comscore, Nexstar cross-platform measurement deal

Comscore has announced a multi-year agreement with Nexstar on cross-platform audience measurement. Under the terms of the agreement, Comscore will become a key measurement partner for Nexstar, providing it with critical measurement metrics across Nexstar’s local TV, broadcast, network, and digital businesses in the US. Comscore has provided local market measurement to Nexstar since 2010, […]

January 23, 2024

Country Music Awards returns to Prime Video

In collaboration with the Academy of Country Music and producer Dick Clark Productions, Prime Video has announced the return of the Academy of Country Music Awards (ACM) on the streaming service for the next two years, taking the show through its milestone 60th anniversary in 2025. The 59th ACM Awards is set for May 2024 […]

November 3, 2023

Samba TV integrates Affinity Solutions’ PMM data

Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced the integration of Affinity Solutions’ Purchase Media Metrics (PMM) data to empower brands and advertisers with cross-platform measurement of return on ad spend (ROAS) and actionable targeting solutions. The partnership will leverage Samba TV’s first-party data from tens of millions […]

October 16, 2023

Paramount, currency partnership

Paramount Global and TV measurement company have announced an agreement to measure and transact national TV advertising campaigns using iSpot currency metrics across Paramount’s media and streaming properties in the US. The two companies are currently completing technology integrations to enable seamless advertising transactions inside of Paramount’s proprietary and licensed systems. Using iSpot, Paramount […]

October 10, 2023

CIMM to assess US TV measurement panels

The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation and best practices in media measurement, metrics and data, has launched a study to examine the future role and value of panels for TV and cross-platform measurement in the US. “Consumer research panels have played a critical part of […]

August 1, 2023

Teads expands connected TV offering

Media platform Teads has announced the expansion of its connected TV (CTV) offering in the rest of North America, as well as across Latin America and Europe following multiple quarters of in-market test campaigns. Launching in the UK, Canada, Brazil, France, Germany, Italy, Mexico and Spain, Teads further evolves its international suite of media with the addition of connected TV […]

April 28, 2023

Cross-platform measurement certification criteria revealed

Advanced advertising company OpenAP, on behalf of the US Joint Industry Committee (JIC) – the first collaborative forum to focus on premium video measurement – has published its initial requirements for premium video cross-platform currencies, signalling an important milestone in coalescing the industry around common standards as it seeks to advance a multicurrency future for […]

March 8, 2023

Study: Multi-currency ad transition to deliver benefits

As the TV industry shifts to a multi-currency marketplace, the primary perceived benefit is improved integration of cross-platform inventory better to enable transacting and counting of all ad delivery and audiences across all forms of viewing. However, lack of collaboration, new demands on systems, and process changes are creating roadblocks in the transition. This is […]

January 12, 2023By Colin Mann