Findings from LG Ad Solutions’ latest streaming survey, The Shoppable TV Report: 2024 and Beyond, suggest that 53 per cent of CTV users wish all TV ads had a quick option to buy the product and 63 per cent wish they could see store/brand inventory from their TV. “While marketers have long understood the impact […]
Adform, the media buying platform, and Samba TV, a provider of TV technology for audience data and omniscreen measurement, have announced the launch of new CTV targeting capabilities and audience segments on Adform’s DSP. This is the latest innovation in Adform and Samba TV’s longstanding relationship. The new offering will be available on Adform’s platform […]
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), has announced that acTVe has selected the company as its playout, distribution, and monetisation partner for five of its premium syndicated sports channels. As an independent owner, operator, and manager of free ad-supported streaming television (FAST) channels, acTVe has deployed Amagi’s […]
LG Ad Solutions has released the findings of its 2023 streaming report The Big Shift: United Kingdom Wave II, which found that UK consumers are increasingly shifting away from linear TV, with 25 per cent of those surveyed saying they are watching less linear television than a year ago. In its place, ad-supported streaming services […]
Captify, a search intelligence platform for the open web, has announced the launch of TV Search Lift, a proprietary TV study that evaluates the success and outcomes of CTV campaigns using authentic onsite search data. This offering will bring Captify’s Search Intelligence to the television landscape for the first time, helping brands elevate their CTV […]
Equativ, the independent ad platform, has announced its partnership with IRIS.TV — the data platform built for structuring, connecting, and activating video-level data. This marks IRIS.TV’s first full-stack partnership, enabling the use of granular video-level data across Equativ’s advanced ad server, supply, and demand-side platforms (SSP and DSP). Through direct integration, Equativ will create a […]
Viant Technology, the people-based advertising technology company, has expanded Direct Access, to focus on the largest, premium CTV content owners, who collectively represent over 75 per cent of the addressable CTV market in the US. Direct Access, Viant’s supply path optimisation initiative launched earlier this year, drives cost efficiencies and carbon reduction for advertisers by […]
Advertising spend on Connected TV (CTV) is increasing as viewers and advertisers migrate from linear broadcast television, but a new WARC study finds this steady growth is restricted by its performance credentials and competition from search, social and retail media. WARC Media’s latest Global Advertising Trends report, Connected TV’s next episode, examines advertising investment and consumption patterns […]
Ad intelligence Software-as-a-Service company AdImpact has agreed a multi-year deal with Inscape, a provider of currency-grade ACR data and the technology division of Vizio Holding Corp. The agreement will combine AdImpact’s advertising intelligence capabilities and proprietary ad catalogue with Inscape’s industry leading ACR data and nationally representative panel (NRP), empowering AdImpact to provide a comprehensive […]
North American private equity firm Novacap has confirmed the successful acquisition of Cadent, a provider of platform-based converged TV advertising solutions. This partnership marks the fourth investment under Novacap’s TMT VI Fund. Cadent has rapidly transformed from an early leader in cable and broadcast aggregation to one of the largest independent platforms for unified audience […]