Advanced Television


Record digital growth for Eurosport ahead of Olympics

With just over two weeks to go until its coverage of the Olympic Games in Tokyo, Eurosport has announced record digital growth for the first half of 2021. attracted more than 50 million unique visitors in June 2021, serving fans around the world with the latest sports news, scores and features. Representing a peak in […]

July 5, 2021

Eurosport, GCN deliver Tour de France in 60+ markets

The world’s biggest bike race speeds returns to screens this summer and Discovery’s platforms will once again show all the action from Tour de France for viewers in more than 60 markets across Europe and Asia. With total exclusivity in 35 markets, Discovery’s sport brands Eurosport and GCN will offer live, on-demand and ad-free coverage […]

June 24, 2021

Tour de France: NTT creates world’s largest connected stadium

NTT, the official technology partner to A.S.O, will create the world’s largest connected stadium, a concept unique to the Tour de France, generating a ‘digital twin’ of the event. Millions of data points will be collected and brought to life through stunning, insightful visualizations and digital experiences for fans, as well as new services to […]

June 23, 2021

Analysis: Sports viewing shifting to online

Findings from target audience company GWI’s new data set, GWI Sports, indicate that consumers are increasingly turning to streaming services to watch sports events. The service aims to give sports teams, brands and agencies unique demographic and psychographic insights into the new sports fans. Based on a sample of over 23,000 Internet users aged 16-64 […]

May 13, 2021

Eurosport expands cycling events

Eurosport has secured a raft of rights to world-class Union Cycliste Internationale (UCI) events from the European Broadcasting Union (EBU). The agreement incorporates some of the UCI’s blue-chip events including the UCI Road World Championship, UCI Track Cycling World Championship, UCI Mountain Biking World Championship, BMX World Championship, Urban Cycling World Championship, Cyclo-Cross World Championship […]

January 20, 2021

Eurosport, GCN partner to scale Classics coverage

World-class cycling competition is set to resume across Eurosport and GCN’s channels and platforms this weekend with the men’s and women’s Strade Bianche kick-starting exciting cycling coverage for viewers across Europe and Asia. The Italian Classic marks the return of the UCI World Tour to screens since Paris-Nice was ended prematurely in March due to […]

July 31, 2020