Advanced Television


MTM makes new senior hires

Strategy and insights consultancy MTM has strengthened its offer with new roles for senior researchers, reflecting organic growth and expansion into new parts of the media, tech and entertainment sectors. The first two new roles are figureheads for sector expertise; – Jonathan Stone, Director and Head of Technology & Telco sector practice. Jonathan joins MTM […]

April 27, 2023

24i caters to D2C broadcasters; unveils tiers for 24iQ

24i, the video streaming user experience expert, has announced enhancements to its 24i Mod Studio video streaming platform and its 24iQ personalisation platform. 24i Broadcaster Studio is a new modular solution that has been added to the 24i Mod Studio portfolio to serve the needs of companies with linear or FAST channels. It allows broadcasters […]

April 5, 2023

Viaplay sets N America D2C launch dates

Viaplay Group will launch its Viaplay streaming service on a direct-to-consumer (D2C) basis in the US on February 22nd and in Canada on March 7th. Viewers will be able to stream more than 1,500 hours of premium European content through the Viaplay app at launch, with at least one premiere to follow every week. Viaplay’s […]

February 8, 2023

Primetime Account IQ from Adobe

Digital experience specialist Adobe has launched Adobe Primetime Account IQ aimed at enabling video streaming services to identify and understand credential sharing activity, measure the impact of applying actions, and effectively monetise subscriber behaviour. Adobe notes that nearly four in 10 Americans are using someone else’s streaming account and 29 per cent of all D2C […]

August 23, 2022By Colin Mann

PTO, Endeavour team to launch OTT platform

The Professional Triathletes Organisation (PTO) has entered a multi-year partnership with Endeavor Streaming to launch a new OTT offering that will form the cornerstone of a strategic digital venture between the companies. The service, PTO+, will launch as a free, registration-only service to maximise audience engagement worldwide for the PTO’s flagship events this summer, starting […]

July 20, 2022

D2C offering from Salesforce, AWS

CRM specialist Salesforce and cloud platform AWS have uunveiled an offering that they say combines high-quality video streaming technology with unique viewer data and feedback analysis tools to help content distributors deliver more scalable, personalised viewer experiences. “Attracting and retaining a diverse audience while delivering consistent, high-quality video is one of the key challenges content […]

February 17, 2022

Streaming drama could be a horror show

This columnist’s conviction that Netflix’s business model is fundamentally a plate-spinning act, with the same potential mishaps, has waxed and waned as results have continued to boom, with just the odd bump in the road. But the conviction has never gone away completely, even as the company seemed to reach the status of 800lb gorilla […]

February 14, 2022

Analyst: ‘D2C unlikely for top-flight football’

Although a number of sports have benefited from the arrival of OTT players and the introduction of direct-to-consumer services, the prospect of some of the leading properties, such as the Premier League, La Liga, Serie A and the Bundesliga, adopting pure D2C strategies remains unlikely, according to Jacopo Genovese, Senior Analyst at Ampere Analysis. Addressing […]

November 16, 2021Colin Mann @ SportsPro OTT Summit

Weather Channel adds OTT service

Allen Media Group is to launch new subscription streaming service – The Weather Channel Plus. The new $4.99 (€4.21) per-month subscription service will feature more than 50 news and entertainment streaming channels for a launch in the fourth quarter of 2021. The Weather Channel Plus is projecting 30 million subscribers in its first five years. […]

July 1, 2021

Analysis: 10% decline in US AVoD user base

While pay-TV is largely stable, and SVoD continues to grow, OMDIA’S latest consumer survey (April 2021) suggests that a significant number of users are eschewing AVoD and instead increasingly consuming content via paid alternatives. The launch of Studio AVoD service will draw viewers away from BVoD, reducing the overall number of services that a consumer […]

June 15, 2021By Colin Mann