Advanced Television

dallas

Report: Cowboys games best for NFL advertisers

As the NFL season reaches the midway mark, iSpot, the attention measurement specialist, has taken the temperature of which brands/industries are advertising, what’s resonating with audiences and where viewers are tuning in the most. The Dallas Cowboys appeared in five of the top 10 most-viewed games in the US this season so far by TV […]

November 15, 2023

Roku orders NFL Draft doc

Roku has greenlit an untitled Roku Original documentary feature focused on the three days of the NFL Draft, from Skydance Sports and produced by NFL Films for The Roku Channel, with the plan for this to be an annual event on the platform. NFL Films cameras have been given access to the  high-stakes draft rooms […]

May 12, 2023

Disney delivers its most-watched NFL Playoff since 1999

The Walt Disney Company presented its most-watched NFL Playoff game since 1999, delivering 30.6 million viewers across the US as the Dallas Cowboys beat the Tampa Bay Buccaneers on January 16th based on Nielsen fast nationals (ESPN, ABC, ESPN2, and ESPN+). The viewership of 30.6 million viewers bested all 18 Disney NFL Playoff games in […]

January 18, 2023

Report: NFL exceeds $2bn in sponsorship revenue

SponsorUnited has released the sponsorship revenue across the NFL for the 2022-2023 regular season. Reaching an all-time high across both digital and physical assets, SponsorUnited estimates the total sponsorship revenue across all 32 individual teams is $2.05 billion (€1.91bn) – and $2.7 billion when combined with sponsorships for the league as a whole. This season’s […]

January 11, 2023

Study: WrestleMania generates $206m for Dallas/Arlington

Dallas Mayor Eric Johnson and Arlington Mayor Jim Ross have revealed that WrestleMania 38 generated $206.5 million (€204.7m) in economic impact for the Dallas/Arlington region this past April, according to a study conducted by the Enigma Research Corporation. This marks a new company record and the first time in history that WrestleMania has generated more […]

July 11, 2022By Nik Roseveare