The Walt Disney Company presented its most-watched NFL Playoff game since 1999, delivering 30.6 million viewers across the US as the Dallas Cowboys beat the Tampa Bay Buccaneers on January 16th based on Nielsen fast nationals (ESPN, ABC, ESPN2, and ESPN+). The viewership of 30.6 million viewers bested all 18 Disney NFL Playoff games in […]

SponsorUnited has released the sponsorship revenue across the NFL for the 2022-2023 regular season. Reaching an all-time high across both digital and physical assets, SponsorUnited estimates the total sponsorship revenue across all 32 individual teams is $2.05 billion (€1.91bn) – and $2.7 billion when combined with sponsorships for the league as a whole. This season’s […]

Dallas Mayor Eric Johnson and Arlington Mayor Jim Ross have revealed that WrestleMania 38 generated $206.5 million (€204.7m) in economic impact for the Dallas/Arlington region this past April, according to a study conducted by the Enigma Research Corporation. This marks a new company record and the first time in history that WrestleMania has generated more […]