Bell Media has been selected to become Dotdash Meredith’s new Canadian sales partner, expanding premium digital advertising in Canada. This partnership leverages Dotdash Meredith’s premium digital inventory as well as Bell Media’s powerful sales team and advertising expertise to expand the reach and effectiveness of digital ad campaigns across the country. The partnership sees Dotdash […]
While big data streams from smart TVs and set-top boxes allow for granular and near real-time measurement of viewing audiences, the latest ARF DASH TV Universe study illustrates the extent to which panels are necessary for calibration to account for coverage gaps and biases inherent in big data sets. DASH is a granular enumeration study […]
The JCCP (Joint Content Conformance Partners) was funded by ATSC along with DASH-IF, the DVB Project, the Consumer Technology Association WAVE (Web Application Video Ecosystem) Project, and the HbbTV Association. The JCCP recently released an improved and widely available tool that validates the conformance of DASH content to relevant media specifications as a result of […]
Adaptive streaming specialist SeenThis has announced the launch of its new Emissions Dashboard which enables clients to track, measure and analyse their carbon footprint stemming from data transfer, alongside their campaign performance, in real time. This news follows on the heels of the announcement of SeenThis’ new creative platform last month. In addition to enhanced […]
The second phase of DVB’s work on next-generation video codecs (NGVC) will focus on delivering an enhanced service that builds on an existing base service in a manner that is more efficient than simulcast. Such an enhanced service would upgrade the base service to a significantly better experience, for example increasing spatial resolution, temporal resolution, […]