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dataxis

Report: TV landscape moving towards digital ads

Last year, the media industry was strongly hit by the economic crisis following the outbreak of the pandemic. Revenues from TV advertising in Europe, which were already reaching a stagnation point in most advanced markets, decreased significantly due to advertisers retracting their campaigns and to reluctance in investing in marketing during lockdown measures and following […]

May 19, 2021

Report: W Europe TV sports subs returning to pre-Covid levels

In Western Europe at the end-2020, the number of subscribers to premium sports channels has almost returned to its pre-covid levels, reports Dataxis. Sports broadcasters had been stripped of live programming because of the cancellation of almost all live sports events for several months last year. However, the churn and the loss in subscribers did […]

May 17, 2021

Analyst: Disney+ rollout a success in SE Asia

The rollout of Disney+ in Southeast Asia is going strong, as the streaming platform launched in India in April 2020, followed by Indonesia in September 2020 and more recently Singapore in February 2021. With approximately 30 millions subscribers already (30 per cent of all Disney+ subscribers), Disney surpassed its own previsions. Different factors can explain […]

April 8, 2021

Analyst: Has América Móvil found key to OTT growth?

The growth observed in OTT pay-TV remains slow in Latin America. At end of 2020, this technology represents almost 1.3 million subscribers; barely 2 per cent of the pay-TV market, reports Dataxis. A review of DirecTV, Telefónica and América Móvil strategies shows the different strategies implemented to change this static situation. Low prices and alliances […]

February 25, 2021

Report: Market correction for football rights in 2021?

The Premier League, Serie A and La Liga should come to market for their domestic media rights in 2021. The tender results for the Premier League, always considered as a gauge of the sports broadcasting market dynamics, will be even more closely scrutinised this year, at a time of a global pandemic, reports market research […]

February 11, 2021

Study: Molotov needs fast Africa roll-out

The French OTT distribution platform Molotov has taken its first steps into Africa. After a rollout in Ivory Coast at the end of 2020, the service, which is backed by Idinvest and Xavier Niel (Free), is ready to deploy in the rest of French-speaking Africa. For the months to come, ‘Molotov Afrique’ plans to launch […]

February 9, 2021

Report: OTT driving TV market growth in Central Asia

With a total of 77 million inhabitants, Central Asia represents a large market for telco operators. But the local political, geographical and economic contexts have been constraining the development of wireline and wireless connections over the last two decades. Looking at the evolution of TV markets in the region over the past three years, Dataxis […]

January 22, 2021

Report: Chinese streamers taking over SE Asian markets

This summer, Baidu’s streaming service iQiyi announced its plan to expand towards new markets in Asia-Pacific. The platform was launched in the second half of 2019 in Vietnam and Malaysia and is eyeing other strategic markets in Southeast Asia. Meanwhile, in June, Tencent acquired the Malaysian service iFlix. The latter has been struggling to generate […]

August 26, 2020

LatAm: 41% of TV sets are Smart TV

Smart TVs have experienced a great deployment in Latin America. By the end of 2020, there will be 111 million devices installed, forecasts Dataxis, equating to 41.4 per cent of all TV sets in the region. The rapid progress of Smart TVs in Latin America has several explanations. Since 2016 the integration of the Internet […]

August 7, 2020

Forecast: AVoD market to increase fast on global scale

The Covid-19 crisis highlighted a considerable increase in video consumption, reports market analyst company Dataxis. In the US, Comcast has seen a 50 per cent rise in VoD viewing over March and April 2020 for instance. While SVoD and linear-OTT environments have become more overcrowded over the last years (households in the US now subscribe […]

July 2, 2020