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DEGI

Report: UK home ent market set for £5.5bn boost

A report, The Evolution of Home Entertainment Report 2020 – 2025, from trade bodies the British Association for Screen Entertainment (BASE) and DEGI: Digital Entertainment Group International, predicts UK category growth of £5.5 billion (€6.3bn) by 2025, a rise of 114 per cent on the pre-pandemic predictions as well as forecast transactional cumulative consumer spend […]

September 22, 2022

BBC Studios, Disney, Sony Pictures join DEGI

The Digital Entertainment Group International (DEGI) has announced that BBC Studios, Sony Pictures Entertainment and The Walt Disney Company, EMEA have become DEGI members, with immediate effect. They join existing members Google, Lionsgate, Paramount Pictures, Universal Pictures & Warner Bros Pictures, in what promises to be another exciting year of growth and transformation for the […]

February 23, 2022

New Co-Chairs for DEGI

Industry trade body The Digital Entertainment Group International (DEGI) has confirmed a new line-up for its Board of Directors, with Joe Braman, VP, International Account Management at NBCUniversal and Ruth Sharp, VP and Head of Digital Distribution, Warner Media UK and Ireland both joining as Co-Chairs, effective immediately. The DEGI exists to support and enhance […]

July 5, 2021By Colin Mann

‘Unforgettable Entertainment’ campaign targets digital boost

Industry trade bodies the British Association for Screen Entertainment (BASE) and Digital Entertainment Group International (DEGI) have launched what they say is the biggest ever cross-category marketing campaign with Unforgettable Entertainment, driving engagement from new, lapsed and existing digital transactional customers. Building on the success of the BASE/DEGI New Release-focused Mega Movie Week campaigns of […]

March 15, 2021By Colin Mann