Banijay Kids & Family, a specialist in children’s entertainment behind popular shows such as Totally Spies! and Mr Bean: The Animated Series, has announced a partnership with YouTube revenue experts, The Polar Bears, to boost the commercial performance of its digital network. The partnership will see Banijay Kids & Family leverage The Polar Bears’ expertise, […]
Shenzhen Skyworth Digital Technology (Skyworth Digital) and Nex have announced a worldwide partnership to develop, produce, and distribute a new active gaming and entertainment product, Nex Playground. With Playground, families who desire an active and healthy lifestyle can now transform their living room into a dynamic physical play space. The small yet powerful device features […]
Mediapro and Great Point Studios, a media-focused company specialising in film and TV infrastructure, have partnered to create Phygital FX, a new company that offers full production services for the television and film industries, with Mediapro’s Mario Sousa appointed CEO of this new corporation. Robert Halmi, founder of Great Point Studios, negotiated the joint venture which […]
Nigeria’s switch-over to all-digital TV transmission is “faltering” say local reports. Twenty-nine of the nation’s federal states remain with analogue transmissions. Just eight states have mostly been covered with digital transmissions, although there remain problem areas. Nigeria’s Guardian newspaper complains that there seems to be “no end in sight” for Nigeria’s much promised digital adoption. […]
Digital Remedy, a performance media partner for brands and agencies, has announced a partnership with Digital Culture Group (an NMSDC-certified advertising solutions company) and appointed its founder Crystal Foote, as Executive Director & Head of Multicultural to its leadership team. This strategic move will drive greater diversity in advertising by providing advertisers with unprecedented insights […]
STN Video has made it easier for publishers to bring video to their audiences by launching a simple one-step registration process that delivers the best premium content, monetization and video player technology to publishers in under five minutes all at zero cost. Once inside the platform publishers will receive: Immediate access to STN’s award-winning OVP […]
Yahoo Advertising, the advertising division of Yahoo, has unveiled new research on Advanced TV (ATV) advertising, exploring the advantages and obstacles of combining addressable linear campaigns with digital campaigns. The study involved polling over 300 TV marketers, including agency and brand advertisers. As viewers transition from traditional TV to streaming and digital, advanced TV enables […]
The Walt Disney Company is closing 20th Digital Studio, the latest casualty in the most recent round of layoffs. The unit launched in 2008 as Fox Digital Studio to make shortform genre content. It also develops select shorts into longer form content and partners emerging talent with established producers. Several 20th Digital Studio projects streamed […]
Aerial Direct, the business telecoms provider, has announced its complete data restructure and digital transformation in a move to enhance its strategic decision making and customer service. Aerial Direct faced an issue that is commonplace among telecoms businesses. The company held data across disparate systems, making it difficult to see a clear view of their […]
Research carried out by advertising platform Innovid, in partnership with marketing and retail professionals community Ascendant Network, highlights how advertising strategies have changed to reach and engage with audiences across linear, connected TV and digital. The report, The Future of Converged TV: How Advertisers Are Adapting the Video Mix to Reach and Engage with Audiences […]