The R&A has launched One Club, an evolution of its direct-to-consumer membership initiative designed to transform how fans and golfers around the world experience the sport year-round. Developed alongside IMG, the initiative marks the latest stage in the two companies’ long-standing partnership to drive long-term growth and enhance fan access and engagement. One Club is […]
Sports streaming powerhouse ViewLift has announced that early stats for the KnightTime+ OTT direct-to-consumer streaming apps it has built for Stanley Cup Champion Vegas Golden Knights, have already exceeded season-long targets in just the opening days of the season, with sign-ups now at 3x the forecast for the entire season. From pre-season to October 31st, […]
Xsolla, the video game commerce company, has announced a new online destination called Xsolla Mall. This platform allows video games to host multiple landing pages where players can access exclusive in-game items, game discounts, and premium experiences directly from developers and publishers or via campaigns with content creators and payment providers. Developers can showcase and […]
ITV is investing in pet health and wellness company PitPat and adding the company to its Media for Equity portfolio in its second investment of 2023. As part of ITV Adventures Invest, its Media for Equity investment fund, ITV has agreed to invest up to £4 million of advertising inventory across ITV’s channels and ITVX […]
Viaplay Group will launch its Viaplay streaming service on a direct-to-consumer (D2C) basis in the US on February 22nd and in Canada on March 7th. Viewers will be able to stream more than 1,500 hours of premium European content through the Viaplay app at launch, with at least one premiere to follow every week. Viaplay’s […]