Advanced Television

directv

Banijay takes Marie Antoinette global

Banijay Rights, the global distribution arm of content powerhouse Banijay, has announced further sales of historical drama Marie Antoinette. Produced by Banijay Studios France, CAPA Drama and Les Gens, this Canal+ Creation Originale eight-part series – created and written by Deborah Davis (The Favourite) – has been acquired by Antenna Plus (Ant1+) in Greece, Ceska […]

January 24, 2023

DirecTV lay-offs

DirecTV is cutting around 10 per cent of management staff as more pay-TV subscribers cut the cord. “We’re adjusting our operations costs to align with these changes and will continue to invest in new entertainment products and service enhancements,” said the US pay-TV provider. DirecTV was spun off from AT&T to private-equity in 2021 in […]

January 13, 2023

Ergen: “DISH, DirecTV merger getting closer”

Charlie Ergen, founder and chairman of DISH Network, speaking to analysts following the company’s Q3 earnings call, stated that the much-discussed merger between the US satellite pay-TV operators was getting closer. He told analysts that merger discussions ahead of the upcoming mid-term elections were difficult. “You’re hesitant to be a political football for somebody to […]

November 3, 2022By Chris Forrester

Yahoo, DirecTV STB data deal

Yahoo is expanding its partnership with DirecTV Advertising to include set-top box (STB) data, backed by privacy protection protocols. With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can now activate TV usage data from millions of DirecTV households in the US to optimise planning, activation and measurement of digital campaigns across DirecTV and non-DirecTV […]

October 17, 2022

Study: Price major driver in TV provider choice

DISH ranks highest in three segments of the J.D. Power 2022 U.S. Television Service Provider Satisfaction Study, while Verizon Fios, Midco and FuboTV each rank highest in one segment. The study finds that live television streamers say they pay less for their live television, as the self-reported average cost for cable and satellite television is […]

September 30, 2022

Survey: 48% NFL fans likely to subscribe to Sunday Ticket

As the live sports streaming war heats up, NFL Sunday Ticket is up for grabs in the US as it is poised to leave DirecTV. Major players like Amazon Prime Video and Apple TV+ are expected to be the front-runners for the package, reports The Streamable. While DirecTV struggled to turn Sunday Ticket into a […]

September 9, 2022

DirecTV GO expands streaming service with Harmonic

Harmonic has announced that DirecTV GO, a Vrio company, is streaming more than 100 linear channels with Harmonic’s VOS360 cloud SaaS platform. The Harmonic SaaS platform is deployed by leading providers in the media and entertainment industry for efficiently streaming linear channels and live sports events. “Scalability is a fundamental requirement for us to grow […]

September 9, 2022

Prime Video, DirecTV bring Thursday Night Football to US bars

Amazon and DirecTV have entered into a multi-year agreement to offer Prime Video’s exclusive Thursday Night Football (TNF) line-up to NFL fans visiting more than 300,000 sports bars, restaurants, hotel lounges, casinos and sports books, retail shops and services, and many other venues in the US. DirecTV for Business will now deliver live TNF action […]

August 23, 2022

DirecTV: “5G will spoil satellite signals”

DirecTV is arguing that rival Dish Network’s planned 5G signals will interfere with its DTH signals over North America. Dish Network, backed by Charlie Ergen, has invested heavily in winning licences for 5G terrestrial cellular networks in the US. DirecTV has told the Federal Communications Commission (FCC) that Dish Network’s mobile 5G signals “would cause […]

July 20, 2022By Chris Forrester

DirecTV, Yahoo ad tech partnership

DirecTV Advertising and Yahoo have formed a strategic partnership with the aim of unlocking new value for advertisers across linear TV and digital. Against the backdrop of an increasingly fragmented advanced TV landscape, the pair are teaming up to provide buyers with a more seamless way to access addressable TV and streaming inventory. In working […]

June 21, 2022