For the very first time ever, viewers who do not pay for a traditional TV service in the US will outnumber those who do.Non-pay TV viewers – the sum of cord-cutters and cord-nevers – will grow by 12.5 per cent to 144.1 million by the end of 2023, according to Insider Intelligence. Traditional pay-TV viewers […]
Yahoo Advertising has announced advancements in its publisher-direct offering, Yahoo Backstage, including the integration of premium publishers, such as DirecTV, The EW Scripps Company, LG Ad Solutions, Mediavine, Realtor, TelevisaUnivision and Warner Bros Discovery (WBD), among others. Nearly 40 of the over 100 premium publishers participating in Yahoo Backstage are Connected TV (CTV) publishers. This […]
Together with Delta Air Lines and Viasat, DirecTV has announced the launch of a domestic 18-channel TV lineup on select Boeing 767-400 aircraft flying select long-haul domestic routes. This domestic live TV offering marks the first time a US-based airline has integrated LiveTV into seatback screens onboard its widebody planes. DirecTV’s satellite TV entertainment solution […]
Canoe Ventures, an advertising technology and services company, has partnered with DirecTV Advertising and DISH Media to expand its addressable advertising footprint to include satellite households. AMC Networks and Warner Brothers Discovery have signed on as inaugural partners to introduce this new capability that integrates satellite households onto Canoe’s addressable advertising solution. The expansion is […]
ONE Championship (ONE), thet martial arts organisation, has announced an agreement with DirecTV for Business to carry monthly Friday night primetime martial arts events commercially in bars and restaurants across the US. DirecTV for Business will provide live, action-packed ONE Fight Night events to both national chains and independently owned establishments. Fans visiting participating venues […]
Just in time for hotels, bars and other venues to gear up for NFL season, DirecTV for Business has launched its H26K receiver, its first commercial satellite receiver designed specifically for commercial applications. DirecTV’s H26K receiver delivers its entertainment solutions in HD, and a 4K viewing experience for select sporting events. In addition, H26K continues […]
DirecTV Advertising, a specialist in the converged addressable space, has announced a partnership with 605, a player in television and cross-platform measurement, planning, analytics and attribution. By tapping into 605’s measurement platform and data partnerships, DirecTV Advertising will continue to deliver best-in-class audience-based, data-enabled media solutions. Expanding on DirecTV’s direct-to-consumer relationships and deterministic first-party data, […]
North American pay-TV broadcaster DirecTV has agreed to settle a $16.85 million (€15.3m) Class Action claim over alleged unsolicited sales calls. The calls made by DirecTV were to consumers who had signed up for ‘Do Not Call’ options and whose numbers were on a national Do Not Call database. The settlement benefits individuals in the […]
Magnite, the independent omnichannel sell-side advertising company, has announced wider adoption of its ClearLine solution by streaming TV media owners and advertising agencies. ClearLine is an ad server-agnostic solution that provides agencies with direct access to video inventory on Magnite’s platforms. “Following our recent launch of ClearLine, we’ve been encouraged by the level of interest […]
Yospace, a specialist in server-side ad insertion (SSAI), has extended its partnership with DirecTV Advertising, a partner for omni-channel TV. The relationship began in 2015 and will continue on for the next several years, marking nearly a decade of innovation in streaming monetisation. Yospace has helped DirecTV Advertising to substantially grow its digital video advertising […]