DirecTV Advertising and Yahoo have formed a strategic partnership with the aim of unlocking new value for advertisers across linear TV and digital. Against the backdrop of an increasingly fragmented advanced TV landscape, the pair are teaming up to provide buyers with a more seamless way to access addressable TV and streaming inventory. In working […]
Magnite, the independent sell-side advertising platform, has been selected to extend programmatic automation to DirecTV’s traditional television inventory in the US. The initial launch will focus on VoD, with the end goal of DirecTV enabling additional linear inventory programmatically within the next year. “DirecTV Advertising aims to make all our inventory, including our traditional television […]
Streaming service Starz will definitely be sold this summer, according to a statement from owners Lionsgate – with the financial and other considerations wrapping by the end of the year. Lionsgate acquired Starz in 2016 and paid some $4.4 billion (€4.09bn) at the time. “We are engaged in a robust and productive process with our […]
Global addressable advertising solutions company INVIDI Technologies has announced it will integrate campaign forecasting and scheduling optimisation from omnichannel adtech company Decentrix into both its new groundbreaking Conexus and INVIDI Edge platforms.Unveiled in February, Conexus allows programmers to easily execute national addressable campaigns at an unprecedented scope across multiple distributors. Distribution partners include DISH Network, DIRECTV, and […]
Global addressable advertising solutions company INVIDI Technologies’ CEO and Global Chief Technology Officer Bruce Anderson have unveiled INVIDI Conexus, the company’s platform that will allow programmers to execute national addressable campaigns at an unprecedented scope across multiple distributors. The new platform provides highly scalable national addressable minutes by cutting through the disparate distribution landscape easily […]
Black News Channel (BNC) is to cease operations two years after launch. The network president Princell Hair revealed the closure in an internal memo reported by nexttv. The channel, which launched just as the Covid-19 pandemic hit, has now filed for bankruptcy, laying off some 230 staff. The network will run recorded segments through the […]
FOX News Media will expand distribution of its streaming services across DirecTV platforms in the US. FOX News Media’s subscription streaming service FOX Nation is now available on DirecTV as a premium add-on, with plans to expand availability to DirecTV Stream this summer. Additionally, FOX Weather, the free ad-supported streaming television (FAST) weather service, is […]
Boxing TV, a free ad-spupported streaming service, has gone live, offering boxing fans both young and old 24/7 coverage of the sport. With a library of 1,200 events from some of the most memorable bouts of all time, Boxing TV melds the past’s greats – such as Mike Tyson, George Foreman and Lennox Lewis – […]
LTN Global, a specialist in transformative media technology and video transport solutions, has appointed Catherine Gonzalez Pack as Senior Vice President of Operations. Gonzalez Pack brings more than 20 years of broadcast operations experience to LTN. In her previous roles at DirecTV and AT&T, she successfully led sports and special events operations, driving excellence and […]
RT America, the US version of Russian-backed news channel RT, is to close its US studios and lay off most of its staff. Its bureaus in New York, Washington, Miami and Los Angeles are affected. Misha Solodovnikov, the general manager of T&R Productions, the company that produces RT America, told staff in an email that […]