Advanced Television

disguise

disguise powers xR concert on TikTok for Camila Cabello’s album launch

Cuban-born American singer, songwriter and actress Camila Cabello’s “Familia: Welcome to the Family” immersive live concert on TikTok, gave social media users a chance to experience her music like never before, drumming publicity and interest in her forthcoming album. Pioneers XR Studios used the disguise extended reality (xR) workflow to bring this groundbreaking performance to […]

June 23, 2022

Hans Zimmer European Tour powered by disguise

When internationally-renowned composer Hans Zimmer was looking to create the visual elements of his world tour, it was clear that the production required a brand new approach. Zimmer called upon award-winning theatrical projection designer Peter Nigrini to create something unique for the tour, and asked events specialists Pixway to help them bring it to life […]

May 30, 2022

disguise xR realises Alan Walker’s Hello World virtual concert

Norwegian DJ Alan Walker’s Hello World virtual concert for electric vehicle manufacturer NIO’s annual product launch day, used extended reality production powered by the disguise vx4 and rxII media servers to create a mixed reality ‘alternative universe’ that amassed millions of online views. Walker teamed up with China and Malaysia-based multimedia content creators Super Bonfire […]

May 17, 2022

disguise powers projections in Al Wasl Plaza for Dubai’s Expo 2020

After over seven years of planning and preparation, Dubai’s Expo 2020 opened its doors to millions of visitors from around the world from October 2021 until March 2022. System integrator Creative Technology Middle East (CTME) were awarded the contract to deliver the AV system in the Al Wasl Plaza dome. CTME chose disguise to power […]

April 26, 2022

disguise honoured with Queen’s Award for Enterprise for Innovation 2022

disguise, the visual storytelling platform and market leader in extended reality (xR) solutions, is one of 232 UK organisations to be awarded the prestigious Queen’s Award for Enterprise Innovation this year. disguise has been recognised for its excellence in extended reality (xR) and virtual production innovation at a time when the media and entertainment industry […]

April 21, 2022

disguise launches new Unreal Engine 5 plugin

Following the launch of Epic Games’ Unreal Engine 5, users of visual storytelling platform disguise can, with the help of disguise’s new RenderStream plugin, immediately benefit from the game engine’s next-generation photorealistic visual capabilities. disguise has been working closely with Epic Games to develop and launch the latest version of their free, open-sourced proprietary RenderStream […]

April 7, 2022

disguise acquires Polygon Labs

disguise, the visual storytelling platform and specialist in extended reality (xR) solutions, has announced its acquisition of broadcast data and content visualisation solutions platform, Polygon Labs. Through its suite of software solutions and creative services, Polygon Labs offers a cloud-native platform and turn-key services that have been used by global broadcasters such as CNN, Univision, […]

March 8, 2022

disguise, Moment Factory launch collab to drive innovative storytelling

disguise, the technology platform enabling visual experiences at the highest level, and a multimedia production company, Moment Factory, have launched a collaboration to combine their expertise in extended reality (xR) experiences and enable new storytelling possibilities in the music, live entertainment and broadcast industries. As the pandemic accelerated the adoption of virtual production across the […]

January 12, 2022

Turner Sports delivers hybrid NHL studio powered by disguise

On the opening day of the 2021 NHL Season on its new home on TNT, Turner Sports unveiled its new broadcast studio for the hockey league for the next three years, all powered by disguise. To welcome the start of the season, a quartet of disguise vx 2 media servers and five rx II render […]

December 14, 2021

disguise powers xR experience for AT&T’s 5G NBA courtside concert series

xR specialists All of it Now (AOIN) used disguise gx2cs to immerse viewers of the NBA Conference Finals in an extended reality (xR) concert experience custom-designed to reflect the unique style of each of the four performing artists. AT&T, the Official 5G Wireless Network Partner of the NBA and presenting partner of the NBA Conference […]

December 7, 2021