Data: Brands hit $1bn CTV monthly ad spend milestone
Advertising spend on CTV during a one-month span reached $1 billion (€960m) in June 2023, according to data from ad intelligence provider Vivvix. According to Vivvix, this industry milestone, on track with projections from its first half 2023 report, demonstrates that more brands are recognising the value and potential of advertising on the medium. This […]