Advanced Television

Donald Trump

Data: 4.1m watch second GOP debate

Data presented by Samba TV reveals that 4.1 million US households watched the second GOP debate on September 27th, down 39 per cent from the first debate when 6.6 million US households tuned in. On average, households watched the second debate for a total of 59 minutes – also down (-24 per cent) from the […]

September 29, 2023

Trump case against CNN thrown out

A federal judge has thrown out Donald Trump’s $475 million (€430.5m) defamation case against CNN, in which the former US President claimed the network’s description of his election fraud theory as the “big lie” had associated him with Adolf Hitler. Judge Raag Singhal, who was nominated by Trump in 2019, said CNN’s words were opinion, […]

July 31, 2023

Data: CNN reach down 7% under Licht

Since Chris Licht took over the reins at CNN for Jeff Zucker in May 2022 through to the present day, the news network’s average daily reach decreased by 7 per cent year-over-year according to Samba TV. Meanwhile, viewership during this same time period (May 2022 – June 2023) with regard to the network’s competitors, including […]

June 9, 2023

More Murdoch revelations in Fox libel trial

Fresh court documents reveal that Rupert Murdoch acknowledged under oath that Fox News hosts did endorse Donald Trump’s lie that the 2020 election was stolen. The admission is the latest in the $1.6 billion defamation lawsuit brought against Fox News by the voting machine company Dominion Voting Systems, which has accused the channel, and its […]

February 28, 2023

Murdoch Snr to be deposed in Fox vs Dominion case

Rupert Murdoch is to be questioned under oath in the defamation lawsuit against his Fox News’ coverage of unfounded vote-rigging allegations in the 2020 US presidential election. Vote machine company, Dominion Voting Systems, claims Fox News ran false claims about its machines being used to rig the election against Donald Trump. Dominion is seeking $1.6 […]

January 19, 2023

Spitting Image returns to BritBox on Sept 11

Following the successful return of the show last autumn, Spitting Image is set to hit BritBox UK on 11th September, with new puppets of prominent figures already rolling off puppet production line including: Olivia Colman, Sajid Javid, Phoebe Waller-Bridge, Tom Cruise, Tom Daley, Jess Phillips, Ariana Grande, Gary Lineker, Bill Gates, Ellen DeGeneres, and Raheem […]

September 1, 2021

Research: CTV advertising essential to reach persuadable voters

A research study, The Power of CTV: Reaching Persuadable Voters in 2020, from omnichannel sell-side advertising platform Magnite identifies Connected TV (CTV) advertising as an essential channel for political campaigns to influence “persuadable” voters, the 30 per cent of eligible voters who identify as independent or undecided ahead of the 2020 elections. Key findings include:

August 18, 2020