Advanced Television

DoubleVerify

DoubleVerify and Innovid expand partnership

DoubleVerify (DV), a software platform for digital media measurement, data and analytics, and Innovid, an independent connected TV (CTV) advertising delivery and measurement platform, today announced an expansion of their partnership to support the automation of DoubleVerify’s DV Video OmniTag. Innovid and DV’s partnership began in 2014 with the aim of automating unnecessary manual work for advertisers […]

November 8, 2021

Study: Ad fraud held under 1% in TAG-certified channels

The digital ad industry reached a milestone accomplishment in its decade-long battle against ad fraud by holding invalid traffic (IVT), a key measure of such fraud, below 1 per cent in US supply chain channels where multiple participants had adopted the same high anti-fraud standards, according to a study released by the Trustworthy Accountability Group […]

November 5, 2021

Tremor taps DoubleVerify for authentic brand suitability

DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the launch of its Authentic Brand Suitability solution with Tremor International, a specialist in video and Connected TV (CTV) advertising. Tremor offers an end-to-end technology platform, encompassing the Tremor Video DSP and the Unruly SSP, that enables advertisers to reach relevant audiences […]

November 4, 2021

DoubleVerify, TikTok measurement partnership

Digital media measurement, data and analytics platform DoubleVerify (DV) is partnering with short form video-sharing platform TikTok to measure ad viewability, fraud, and in-geo impressions. Through TikTok’s Open Measurement SDK, DV provides brands full transparency into the quality of their TikTok campaigns globally for in-feed ad formats. Through this new partnership, joint clients will be […]

September 29, 2021

DoubleVerify, MoPub expand partnership

DoubleVerify, a software platform for digital media measurement, data and analytics, has announced an expanded partnership with MoPub, a Twitter company, which provides monetization solutions for mobile app publishers around the globe and enables advertisers, agencies, and demand-side platforms to programmatically reach their target audiences in mobile apps. With the partnership, DV will provide full […]

August 18, 2021

DoubleVerify neutralises ‘SmokeScreen’

Digital media measurement, data and analytics platform DoubleVerify (DV) has identified a new Connected TV (CTV) advertising fraud scheme, dubbed ‘SmokeScreen’, which caused screensavers to hijack CTV devices to generate impressions — even when the screen is off. DV’s Fraud Lab, consisting of a dedicated team of data scientists, mathematicians and researchers focused on protecting […]

August 12, 2021

DoubleVerify extends YouTube offering

DoubleVerify, a software platform for digital media measurement, data and analytics, today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more.  Available to both advertisers and publishers since January 2021, Brand Suitability Tiers allow […]

July 29, 2021

DoubleVerify earns MRC accreditation for video filtering, benchmarks and CTV fully on-screen and completion metrics

DoubleVerify, a software platform for digital media measurement, data and analytics, has announced that the company has received Media Rating Council (MRC) accreditation for video filtering, benchmarks, and connected TV (CTV) fully on-screen and completion metrics. “Earning MRC accreditations for industry-first solutions across CTV and video environments, where investments continue to surge, reinforces our mission […]

July 23, 2021

Study: Mobile app video fraud up 50% YoY

Digital media measurement, data and analytic software platform DoubleVerify (DV) has released its 2021 Global Insights Report, an annual study on the current state of digital media quality and performance. For this year’s Global Insights Report, DV analysed more than one trillion impressions in 80 markets across more than 2,100 brands. The report provides a […]

July 9, 2021

DoubleVerify claims video filtering success

According to data from digital media measurement, data and analytics software platform DoubleVerify (DV), in just four months since introducing DV Video Filtering, advertisers across all industries are experiencing significantly decreased fraud, in-geo, brand safety and suitability violations, reporting that the solution has led to sixty-two per cent fewer quality violations on DV-measured video impressions […]

June 4, 2021