DoubleVerify, the software platform for digital media measurement, data and analytics, has released findings from its Post-Cookie Questions: The Evolution of Advertising Strategies and Sentiments. This second report in DV’s ‘Post-Cookie Questions’ research examines the evolution of cookie deprecation strategies, the shift towards user privacy and its impact on digital advertising. The first report, which […]
Digital media measurement, data and analytics software platform DoubleVerify (DV ) has confirmed that its measurement solutions are now available for all Netflix advertisers. With this release, Netflix advertisers can ensure that their video ads are safe from fraud and invalid traffic (IVT) and are fully viewable by real people. “Netflix is one of the […]
Digital media measurement, data and analytics software platform, DoubleVerify (DV) has appointed Laetitia Zinetti as Regional Vice President for Southern Europe (France, Italy, Spain, Portugal and Greece) to lead the company’s growth within the region. With almost twenty years of experience in marketing and an appetite for the media ecosystem, Zinetti has a dual perspective: […]
Digital media measurement, data and analytics software platform DoubleVerify (DV) has launched DV Campaign Automator for Google Campaign Manager 360, describing it as a first-of-its-kind solution that streamlines the entire campaign trafficking process – from campaign creation and settings adjustments, to tag management, billing and reporting – removing manual, repetitive touch points that can hinder […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced a partnership with Samsung Ads Europe. This partnership will provide advertisers across Samsung’s Smart TVs in Europe with solutions to help them verify the quality of their video and CTV campaigns via DV Video Complete. DV Video Complete is a multi-pronged solution […]
Digital media measurement, data and analytic platform DoubleVerify (DV) has launched what it says is the industry’s first-ever scalable solution to verify viewability on Connected TV (CTV). This expansion of viewability enables advertisers to measure delivery of the DV Authentic Ad – a proprietary, MRC-accredited metric that ensures consistent media quality across environments – on […]
DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has announced the discovery of ‘BeatSting,’ the first large-scale ad impression fraud scheme to target audio inventory. Since the DV Fraud Lab first identified the family of fraud in 2019, an estimated $20 million has been siphoned from advertisers. BeatSting alone is responsible […]
DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has announced the appointment of four strategic commercial hires in the Europe, Middle East and Africa (EMEA) region. Brandon Whitelock, Steve Sargent, Jonathan Lucas, and Taha Crorie, all join DV to take on enterprise sales roles, each focussing on areas across product, agencies, […]
Digital media measurement, data and analytics software platform DoubleVerify (DV) has received Media Rating Council (MRC) accreditation for its DV Authentic Attention metrics, DV’s attention-based analytics and performance solution. “Earning MRC accreditation for DV Authentic Attention, in an environment where ad dollars are increasingly scrutinised for accountability, advances our commitment to develop independent media quality […]
DoubleVerify, a software platform for digital media measurement, data, and analytics, has announced the launch of DV Authentic Brand Suitability and DV Custom Contextual solutions on the LinkedIn Audience Network. These two products empower advertisers to ensure their campaign impressions are delivered on inventory that aligns with their brand safety, suitability and contextual needs. DV […]