Advanced Television

DoubleVerify

Viant partners with DoubleVerify

Viant Technology, a people-based advertising software company, and DoubleVerify, a software platform for digital media measurement, data, and analytics, has announced the successful integration of DoubleVerify’s Inventory Quality Management (IQM) into the Adelphic advertising software. IQM provides transparency into the quality of digital media for the world’s largest ad platforms. The new integration serves as […]

April 28, 2021

DoubleVerify appoints Campbell as CSO

DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has announced the appointment of Doug Campbell as Chief Strategy Officer (CSO). In his role, Campbell will be responsible for global strategy and corporate development. He will report to Mark Zagorski, CEO of DoubleVerify. “I’m excited to add Doug to our outstanding senior […]

April 12, 2021

DoubleVerify expanded brand safety & brand suitability integration with Facebook

DoubleVerify, a software platform for digital media measurement, data and analytics, has announced an expanded brand safety and suitability integration with Facebook, extending verification to new premium inventory channels such as Facebook In-Stream Reserve, while providing new tools to boost control and efficiency. With the expansion, DV now offers comprehensive brand measurement solutions on Facebook […]

March 30, 2021

DoubleVerify’s Authentic Attention available to global brands

DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has announced broad availability of DV Authentic Attention. DV Authentic Attention is the first privacy-friendly data solution in the market to provide timely, impression-level insights to optimize campaign performance — from the impact of an ad’s presentation to key dimensions of consumer engagement. […]

February 18, 2021

DoubleVerify earns MRC accreditation for CTV measurement

DoubleVerify, a software platform for digital media measurement, data and analytics, has received Media Rating Council (MRC) accreditation for display and video rendered ad impression measurement and sophisticated invalid traffic (SIVT) filtration, including app fraud, in the Connected TV (CTV) media environment. “As marketers increasingly adopt CTV/OTT platforms for their ad investments, it becomes ever […]

January 14, 2021

DoubleVerify reveals Brand Suitability Tiers

DoubleVerify, a software platform for digital media measurement, data and analytics, has made Brand Suitability Tiers generally available for advertisers and publishers. Brand Suitability Tiers represents the next evolution of the company’s brand safety and suitability solution, and was first announced in November 2020. “At a time when brand alignment with appropriate content has never […]

January 9, 2021

DoubleVerify launches Publisher Suite

DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the launch of the DV Publisher Suite, providing the measurement, insights and tools digital publishers need to improve ad delivery, assess inventory quality and maximize yield. For publishers, generating revenue has never been more complex. Today’s demand-side landscape consists of thousands of […]

December 2, 2020

DoubleVerify launches video complete solution

DoubleVerify, a software platform for digital media measurement, data and analytics, has announced a new solution, Video Complete, which offers holistic campaign quality measurement and maximum brand protection across all video environments. “With the emergence of CTV as an integral part of digital media buys, advertisers are demanding consistent metrics across all the screens where […]

November 23, 2020

DoubleVerify launches Custom Contextual solution

DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the launch of its Custom Contextual solution for programmatic advertisers. This new offering delivers privacy-friendly targeting by aligning ads to relevant content, in order to maximize user engagement and drive conversion. DV’s Custom Contextual solution will be available on leading DSPs that […]

November 13, 2020

DoubleVerify launches brand safety solution

DoubleVerify, a software platform for digital media measurement, data and analytics, today announced the industry’s first Connected TV (CTV) brand safety solution – advancing the company’s complete video solution for advertisers, across all environments. This solution brings new transparency to CTV and offers advertisers three important controls over their CTV buys. With inclusion and exclusion […]

October 12, 2020