Advanced Television

DoubleVerify

DoubleVerify earns MRC Accreditation for programmatic

DoubleVerify, a software platform for digital media measurement, data and analytics, today announced that it has been granted accreditation by the Media Rating Council (MRC) across its suite of programmatic targeting services. The following services are now accredited: Fraud/IVT (SIVT and GIVT) Avoidance for desktop, mobile web, mobile apps, and connected TV (CTV), including platform-wide […]

March 3, 2022

Data: Holiday season ad fraud on the rise

Findings from digital media measurement, data and analytics software platform DoubleVerify (DV) highlight the prevalence of advertising fraud in online video and streaming amid the 2021 holiday season, undermining media quality and campaign effectiveness. DV analyses over two billion ad impressions per day, identifying comprehensive fraud and sophisticated invalid traffic (SIVT) from hijacked devices to […]

December 16, 2021

DoubleVerify: “Attention becoming dominant ad currency”

Ex-Adobe, and now DoubleVerify (DV)’s RVP of Northern Europe, Nick Reid, has shared his industry outlook and predictions for 2022. DV is a software platform for digital media measurement. It protects global brands (e.g. Vodafone), social media platforms (e.g. TikTok, Facebook) and publishers to ensure viewable, fraud-free, and brand-safe ads. Reid commented: “There are two […]

November 24, 2021

DoubleVerify to acquire OpenSlate

DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has entered into an agreement to acquire OpenSlate, a pre-campaign contextual targeting platform that enables brands to align advertising with suitable or contextually relevant content across social video and CTV. The acquisition of OpenSlate is a cash and stock transaction valued at $150 […]

November 10, 2021

DoubleVerify and Innovid expand partnership

DoubleVerify (DV), a software platform for digital media measurement, data and analytics, and Innovid, an independent connected TV (CTV) advertising delivery and measurement platform, today announced an expansion of their partnership to support the automation of DoubleVerify’s DV Video OmniTag. Innovid and DV’s partnership began in 2014 with the aim of automating unnecessary manual work for advertisers […]

November 8, 2021

Study: Ad fraud held under 1% in TAG-certified channels

The digital ad industry reached a milestone accomplishment in its decade-long battle against ad fraud by holding invalid traffic (IVT), a key measure of such fraud, below 1 per cent in US supply chain channels where multiple participants had adopted the same high anti-fraud standards, according to a study released by the Trustworthy Accountability Group […]

November 5, 2021

Tremor taps DoubleVerify for authentic brand suitability

DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the launch of its Authentic Brand Suitability solution with Tremor International, a specialist in video and Connected TV (CTV) advertising. Tremor offers an end-to-end technology platform, encompassing the Tremor Video DSP and the Unruly SSP, that enables advertisers to reach relevant audiences […]

November 4, 2021

DoubleVerify, TikTok measurement partnership

Digital media measurement, data and analytics platform DoubleVerify (DV) is partnering with short form video-sharing platform TikTok to measure ad viewability, fraud, and in-geo impressions. Through TikTok’s Open Measurement SDK, DV provides brands full transparency into the quality of their TikTok campaigns globally for in-feed ad formats. Through this new partnership, joint clients will be […]

September 29, 2021

DoubleVerify, MoPub expand partnership

DoubleVerify, a software platform for digital media measurement, data and analytics, has announced an expanded partnership with MoPub, a Twitter company, which provides monetization solutions for mobile app publishers around the globe and enables advertisers, agencies, and demand-side platforms to programmatically reach their target audiences in mobile apps. With the partnership, DV will provide full […]

August 18, 2021

DoubleVerify neutralises ‘SmokeScreen’

Digital media measurement, data and analytics platform DoubleVerify (DV) has identified a new Connected TV (CTV) advertising fraud scheme, dubbed ‘SmokeScreen’, which caused screensavers to hijack CTV devices to generate impressions — even when the screen is off. DV’s Fraud Lab, consisting of a dedicated team of data scientists, mathematicians and researchers focused on protecting […]

August 12, 2021