Digital media measurement, data and analytics platform DoubleVerify (DV) has identified a new Connected TV (CTV) advertising fraud scheme, dubbed ‘SmokeScreen’, which caused screensavers to hijack CTV devices to generate impressions — even when the screen is off. DV’s Fraud Lab, consisting of a dedicated team of data scientists, mathematicians and researchers focused on protecting […]
DoubleVerify, a software platform for digital media measurement, data and analytics, today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more. Available to both advertisers and publishers since January 2021, Brand Suitability Tiers allow […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced that the company has received Media Rating Council (MRC) accreditation for video filtering, benchmarks, and connected TV (CTV) fully on-screen and completion metrics. “Earning MRC accreditations for industry-first solutions across CTV and video environments, where investments continue to surge, reinforces our mission […]
Digital media measurement, data and analytic software platform DoubleVerify (DV) has released its 2021 Global Insights Report, an annual study on the current state of digital media quality and performance. For this year’s Global Insights Report, DV analysed more than one trillion impressions in 80 markets across more than 2,100 brands. The report provides a […]
According to data from digital media measurement, data and analytics software platform DoubleVerify (DV), in just four months since introducing DV Video Filtering, advertisers across all industries are experiencing significantly decreased fraud, in-geo, brand safety and suitability violations, reporting that the solution has led to sixty-two per cent fewer quality violations on DV-measured video impressions […]
Viant Technology, a people-based advertising software company, and DoubleVerify, a software platform for digital media measurement, data, and analytics, has announced the successful integration of DoubleVerify’s Inventory Quality Management (IQM) into the Adelphic advertising software. IQM provides transparency into the quality of digital media for the world’s largest ad platforms. The new integration serves as […]
DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has announced the appointment of Doug Campbell as Chief Strategy Officer (CSO). In his role, Campbell will be responsible for global strategy and corporate development. He will report to Mark Zagorski, CEO of DoubleVerify. “I’m excited to add Doug to our outstanding senior […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced an expanded brand safety and suitability integration with Facebook, extending verification to new premium inventory channels such as Facebook In-Stream Reserve, while providing new tools to boost control and efficiency. With the expansion, DV now offers comprehensive brand measurement solutions on Facebook […]
DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has announced broad availability of DV Authentic Attention. DV Authentic Attention is the first privacy-friendly data solution in the market to provide timely, impression-level insights to optimize campaign performance — from the impact of an ad’s presentation to key dimensions of consumer engagement. […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has received Media Rating Council (MRC) accreditation for display and video rendered ad impression measurement and sophisticated invalid traffic (SIVT) filtration, including app fraud, in the Connected TV (CTV) media environment. “As marketers increasingly adopt CTV/OTT platforms for their ad investments, it becomes ever […]