Findings from Leichtman Research Group indicate that 82 per cent of US households have at least one streaming video service from eleven top direct-to-consumer (DTC) and subscription video on-Demand (SVoD) services; 51 per cent of all households have three or more of these services. However, not all of these services are being paid for directly […]
Effectv, the advertising sales division of Comcast Cable, in partnership with industry body VAB, has released a new report, The Halo Effect: TV as a Growth Engine, which analyses TV’s influence on businesses’ ability to drive financial outcomes and growth by life stage. The analysis found that both direct-to-consumer (DTC) and non-DTC brands across all […]
IABM has released its latest biannual Special Report – reflecting on the enormous upheaval the industry is experiencing – the report is the result of in-depth analysis by IABM’s Business Intelligence Unit of qualitative and quantitative research on the present state and potential future paths for our industry. It is clear that the coronavirus pandemic […]