Advanced Television


OneFootball acquires Dugout

In a move that it says will form the world’s largest owned and operated digital football media business, football media platform OneFootball has acquired digital media company Dugout. It says the acquisition will put fans at the heart of the football ecosystem, bringing Dugout’s global video expertise, network and distribution to OneFootball, uniting the businesses […]

December 15, 2020

Research: 72% publishers say video drives higher revenues

Research commissioned by global digital media company, Dugout, finds over two-thirds of publishers (72 per cent) say video advertising can drive higher revenues for their business compared to other formats and channels, and 87 per cent say it improves user experience. The research investigates where publishers and advertisers see opportunities for video advertising and explores the […]

December 4, 2020

Dugout boosts presence with BOLT.Global

Global digital media company, Dugout, has announced a partnership with BOLT.Global, an interactive media ecosystem, to meet the-increasing demand for premium football video content in South Asia and Africa. The collaboration will provide BOLT.Global with Dugout’s Embed player and access to Dugout’s vast library of behind-the-scenes and archived footage from over 120 partner football clubs […]

November 23, 2020

AIA teams with Dugout to maximise reach of new Spurs series

AIA Group Limited, the Global Principal Partner of Tottenham Hotspur Football Club, has been working with global media company Dugout to produce and distribute a brand-new series of content featuring Tottenham Hotspur’s players to accompany the Premier League season. The new ‘Every Team Needs’ content explores the key attributes that support AIA’s campaign to help people live ‘Healthier, Longer, Better […]

October 27, 2020

Dugout’s Boost to enhance brand sponsorship

Dugout has announced its newest product, Dugout Boost, which it says provides brands “with a highly targeted and cost-efficient method to digitally activate their sponsorships of the world’s leading football clubs”. Utilising multi-dimensional data and audience segments generated by the recently launched Dugout FanPro product, Boost is a new solution to amplify and guarantee media exposure […]

October 20, 2020

Dugout: 700% increase in women’s football video views

Dugout has revealed that its women’s football content has seen video views increase by 700 per cent over the last 12 months. Promoting the women’s game has been a key focus for Dugout with the leading digital media company now sharing videos from a host of women’s teams, such as Arsenal Women Football Club, Manchester […]

October 1, 2020

Dugout expands in US with beIN Sports partnership

Global digital media company, Dugout, has announced a partnership with beIN Sports North America – part of international sport and entertainment giant, beIN Media Group. The deal will bring the best football moments captured on video to fans across the US and Canada. beIN Sports North America will take Dugout’s Embed player and gain access […]

September 18, 2020

Dugout signs OTT partnership with Fanatiz

Dugout has announced a partnership with streaming platform Fanatiz as the global media company enters the OTT streaming market for the first time. Dugout’s inaugural live streaming partnership will complement Fanatiz’s current OTT offering and strengthen Dugout’s position in the global football market. Dugout’s live, behind-the-scenes and archive footage will now be amplified to Fanatiz’s […]

September 11, 2020

Indonesia: Dugout, Detik partnership

Global digital media company, Dugout, has announced a partnership with Trans Media-owned digital news giant, Detik, to supply football video content in Indonesia. The collaboration adds Detik to Dugout’s existing premium publisher portfolio in the region. This also includes partnerships with True in Thailand, PP Sports in China, Japan Times in Japan, Rappler in The […]

July 15, 2020

Dugout moves to live-streamed football content

Dugout has announced the launch of a live-stream broadcast offering that will deliver behind-the-scenes and eSports content to Dugout’s 90+ global publishers and their 350 million football fans. Featuring pre and post-match interviews, live action from the training ground and off-field activities, live-streams from Dugout’s partner clubs, federations and leagues, will serve to complement the […]

June 19, 2020