Yahoo Advertising has announced advancements in its publisher-direct offering, Yahoo Backstage, including the integration of premium publishers, such as DirecTV, The EW Scripps Company, LG Ad Solutions, Mediavine, Realtor, TelevisaUnivision and Warner Bros Discovery (WBD), among others. Nearly 40 of the over 100 premium publishers participating in Yahoo Backstage are Connected TV (CTV) publishers. This […]

The International Broadcaster Coalition Against Piracy (IBCAP) has announced its newest member, The E.W. Scripps Company. The addition of Scripps marks IBCAP’s initial expansion into piracy protection for US television channels. “With this addition, IBCAP is now offering anti-piracy protection services to US channels, beginning with the full suite of Scripps channels,” noted Chris Kuelling, […]