In a step towards convergence between the real and digital worlds, LALIGA has embarked on a new era in response to the evolution the company has undergone in recent years and a changing landscape. With the aim of offering football fans a more authentic experience, and having announced EA SPORTS as the main sponsor of […]
LaLiga has kicked off a new era with Electronic Arts, the competition’s new strategic partner for the next five seasons. This transformation includes a major brand evolution, touching on strategy and positioning, but also extends to tangible changes in LaLiga’s audiovisual broadcasting and digital ecosystem. LaLiga says its new direction reflects the growth it has […]
Interactive sports entertainment specialist Electronic Arts has signed a partnership with back-to-back Formula 1 World Champion Max Verstappen. The agreement will see the Oracle Red Bull Racing driver collaborate with the brand to create content across the EA Sports portfolio. The deal also includes sponsorship with Verstappen for the 2023 season, with EA Sports branding […]
For the first time, FIFA will launch new football video games developed with third-party studios and publishers, which it says will provide more choice for football and gaming fans in the lead-up to the FIFA World Cup Qatar 2022 and FIFA Women’s World Cup Australia & New Zealand 2023. A number of new non-simulation games […]
Gfinity, an eSports and gaming solutions provider, announces the appointment of Catherine Bygrave as Head of Publisher and Developer Relations. Bygrave joins from Activision and brings extensive international experience having been at the forefront of digital transformation in the video games industry for many years. Bygrave joined Activision in April 2011 and has held a […]
To mark the return of the Premier League next week, Sky Sports will launch a series of innovations and features to give fans a more immersive experience and the opportunity to share the big moments live with family and friends on virtual platforms. With an additional 25 matches to be screened ‘free to air’ on […]