Advanced Television


eBay becomes Love Island’s fashion partner

Love Island has announced a new partnership with eBay UK, the online marketplace with a mission to change the way we shop for clothes. eBay UK, which has seen one pre-loved fashion sale every second so far in 2022, is the first pre-loved fashion partner to couple up with the hottest show on TV. The […]

May 19, 2022

FreeCast launches SelectTV’s Streaming TV Kit

FreeCast, super aggregation platform that combines online streaming media from multiple into a single interface available across devices, is launching its SelectTV Streaming TV Kit with major retail partnerships. By packaging its online service into a physical retail kit, FreeCast is targeting over 150 million potential customers who have yet to turn to streaming as […]

March 8, 2022

Data: UK advertisers increase TV spend in pandemic

Advertising spend was decimated by the pandemic, with the UK’s ad market down by 7.2 per cent in 2020. However, although many businesses were forced to cut their advertising budgets, figures show that many significantly increased their investment in TV advertising in 2020 – and have continued in 2021. According to data from Nielsen, a […]

November 17, 2021

ITV reveals Climate Action Week plans

ITV has announced that it plans to put the environment front and centre for its viewers during the channel’s Climate Action Week, taking place from November 1st alongside the COP26 talks in Glasgow. During Climate Action Week the channel will see a strong range of programming, from topical new commissions to coverage in ITV’s live […]

October 18, 2021

TAG certifications up 87% YOY

Digital advertising brand safety programme The Trustworthy Accountability Group (TAG) has revealed that the number of certification seals held by companies rose by 87 per cent over the same points in 2020, as companies worldwide required their supply chain partners to comply with TAG’s Certified Against Fraud, Certified Against Piracy, Certified Against Malware, and Brand […]

March 9, 2021

Study: Lockdown + piracy = toxic cybersecurity combination

Millions of Americans who are conducting sensitive or confidential work on home networks during the Covid-19 crisis are substantially more likely to face malware and other security threats if they also have piracy devices and apps in their homes, according to a new study from Internet threat education body Digital Citizens Alliance (DCA). A research […]

February 24, 2021By Colin Mann

ITV Backing Business partners with eBay

ITV Backing Business, the B2B initiative aimed at supporting businesses and their return to growth, has announced a partnership with eBay, as the pair join forces to champion small businesses. Launching as a new co-branded commercial across ITV and STV on December 4th during I’m A Celebrity…Get Me Out Of Here, the ad creative will […]

December 4, 2020

Nielsen: UK 48% decline in ad spend

Public Health England was the UK’s biggest spender in traditional advertising during the lockdown period, reveals Nielsen AdIntel data. Unilever takes second place, spending £29.4 million (€32.5m), followed by Procter & Gamble at £27.7 million. Overall, the UK’s lockdown period saw a huge drop in advertising, as lifestyle restrictions and budget concerns led to a […]

August 4, 2020