Advanced Television


Nielsen, EDO data integration

Nielsen, has announced that it intends to make its Nielsen ONE audience measurement data available as an input to EDO’s predictive outcomes solution for mutual clients. Similarly, EDO intends to make its outcomes measurement data available as an input of Nielsen’s Media Impact planning software for mutual clients. The combination of these datasets will allow […]

June 20, 2023

New measurement & attribution partners for WBD

Warner Bros Discovery US Ad Sales has revealed new partnerships with 605, ABCS Insights, DISQO, EDO, LoopMe and Pilotly which it says further demonstrate greater attribution and efficacy of advertising campaigns across its linear, digital and advanced audiences. These providers will work with Warner Bros Discovery to prove campaign effectiveness across multiple platforms and provide […]

May 12, 2023

Discovery selects EDO as behavioural measurement partner

Discovery and EDO, the data, measurement and analytics company, have announced a partnership that they say will “employ the core competencies of both organisations to emphasise the power of TV advertising in achieving clients’ business objectives”. By utilising EDO’s Ad EnGage offering, Discovery can measure consumer interest and intent with proprietary data measurement tools that […]

April 6, 2022