Digital won’t be able to make up for the shortfall in ad spend in traditional channels, but it will register a small increase this year, according to eMarketer. Underpinning this increase is digital video spend, which will post 15 per cent growth. eMarketer expects digital ad spend to increase by 0.3 per cent, accounting for […]

The depth and lasting impact of the global recession, along with the sharp economic downturn in the UK, signal a long and challenging road to recovery, reports eMarketer. This year in the UK, total media ad spending will be £21.03 billion ($26.84 billion), down 7.5 per cent from 2019. This steep decline in expenditures can […]