A peak of 21.6 million viewers across TV and streaming watched ITV’s coverage of England vs Netherlands on July 10th as Gareth Southgate’s team secured their place in the Euro 2024 final. This is the highest peak audience on a single channel since December 2022, when the nation watched England’s quarter-final game against France on […]

Football fans were treated to some decisive action late in the game in each of the Euro 2024 quarter-finals. From last gasp equalisers and winners to penalty shootouts, the action really came in the second half and beyond in each match. As a result, the viewing and advertising trends from Yospace, the dynamic ad insertion […]

As Gareth Southgate’s England team prepare for this evening’s [July 10th] semi-final clash against The Netherlands, Kantar Media TGI has looked into how audiences have been engaging with the UEFA Euro 2024 tournament. Kantar Media’s GB TGI data found that: Football is unrivalled when it comes to drawing people into pubs: 24 per cent of […]

The BBC’s coverage of England’s win over Switzerland at Euro 2024 on July 6th drew in more than three quarters of the nation’s TV viewers. England won via a penalty shootout after Breel Embolo’s goal for Switzerland was matched by a late equaliser from Bukayo Saka in regular time as the only two goals of […]

England fans are still waiting for the team to kick into gear at Euro 2024. Many have been disillusioned by sluggish performances to date and the knockout game against Slovakia on June 30th followed the trend – until Jude Bellingham’s spectacular equaliser in the 95th minute. Viewing stats from Yospace, the dynamic ad insertion company, […]

ITV drew its biggest audience in two years on June 30th as a peak audience of 18.4 million watched England eliminate Slovakia from the Euro 2024 tournament across ITV1 and ITVX. An average audience of 15.6 million tuned in for the game – equating to 66 per cent of the nation’s TV audience -which saw […]

ITV’s biggest audience of 2024 watched England’s final Euro 2024 group game against Slovenia on June 25th. The match peaked at 15.4 million viewers on ITV1 and ITVX. England drew 0-0 with Slovenia but, despite another underwhelming performance, it was enough to see them top Group C and head into the knockout stage of the […]

Despite an underwhelming performance so far, research shows the majority of Brits are still behind England, with 72 per cent insisting they will be supporting from home for England’s final Group game against Slovenia on June 25th – rather than watching in a pub. Nearly half (46 per cent) of hopeful fans will be hosting […]

A peak audience of 13.1 million people watched BBC’s coverage of England vs Denmark live on BBC One on June 20th – slightly down from the 15 million who watched England’s opening Euro 2024 game against Serbia. The June 20th match, which ended in a 1-1 draw despite an underwhelming England performance, was also streamed […]

Nearly one in three (30 per cent) or Brits are planning to call in sick or make an excuse on June 20th, to watch the England vs Denmark Euro 2024 Groupmatch, according to a nationwide poll from Amazon Fire TV. Football fans in London (51 per cent), Leicester (41 per cent), Nottingham (32 per cent), […]