System1, the Creative Effectiveness Platform, has crowned Irn-Bru the winner of the 2026 Advertising World Cup, topping a field of 130 World Cup-themed ads tested across the UK, US, Brazil, Europe and Australia. This year’s tournament was the most competitive yet. Twenty-two ads achieved a Star Rating of 4.0 or higher, compared with just two […]
Bukayo Saka: The Time is Now, a new documentary film produced in partnership with Arsenal and England footballer Bukayo Saka, will be available to stream on Disney+ from June 5th. The documentary, made in partnership with WhatsApp and entertainment agency Modern Arts, arrives at the pinnacle of Arsenal’s historic season as they’ve just won the […]
With the 2026 FIFA World Cup kicking off on June 11th, North America will host the world’s biggest footballing tournament before a global audience of more than 6 billion fans. But, while eyes will be glued to the pitch, another hotly contested battle will unfold behind the scenes: a relentless fight between security teams and […]
Sixty years since England soared to World Cup glory, Channel 4 is to relive one of the world’s most famous football matches, showing the match in full and in colour. In partnership with SunLife, this broadcast of England’s historic 4-2 victory over West Germany at Wembley Stadium on July 30th 1966 will raise awareness of […]
As the final weekend closed on the 2026 Guinness Men’s Six Nations, ITV has reported that it “dominated the tournament”, accounting for four of the top five performing fixtures. Produced by ITV Sport Production, part of ITV Studios, the match between England and France on March 14th delivered a peak audience of 5 million viewers, […]
Scotland’s win in The Calcutta Cup over England on February 14th in the Guinness Men’s 6 Nations has delivered ITV’s biggest peak audience of the year with 5.3 million viewers across ITV1 and ITVX – up from the peak of 5 million who watched England beating Wales on February 9th. Produced by ITV Sport Production, […]
England’s victory over Wales in the Guinness Men’s 6 Nations on February 7th delivered ITV’s biggest peak audience of the year so far with 5 million viewers across ITV1 and ITVX. Produced by ITV Sport Production, part of ITV Studios, the resounding 48 – 7 England win also secured the biggest sports audience of the […]
Premier Sports will broadcast exclusive coverage of the Ireland XV (Ireland A) v England A on February 6th as two of world rugby’s deepest player pathways go head-to-head in a fixture that has become a proving ground for future test internationals. The partnership with the IRFU follows Premier Sports’ UK broadcasts of two England A […]
BBC Sport and ITV Sport have announced their live match split for the FIFA World Cup 2026, confirming how UK audiences can watch every game from for free. The tournament kicks off on June 11th hosted in sixteen cities across the US, Canada and Mexico. England and Scotland have already qualified for the tournament, whilst […]
UK & Ireland sports broadcaster Premier Sports has added live international rugby coverage to its channels this November with a series of fixtures for fans – kicking off with an international double-bill featuring some of the sport’s biggest names. Tune in on November 1st at 1:10pm (UK) on Premier Sports 1, when the Barbarians take […]