Advanced Television

Epsilon

Epsilon partners with Comscore’s Proximic

Proximic by Comscore, a provider of audience and content targeting solutions for programmatic activation, and Epsilon, am advertising and marketing technology company, have announced a partnership with Epsilon for cross-screen contextual data.Epsilon will utilise Proximic by Comscore’s AI-powered contextual classifications for Epsilon Digital—the company’s adtech platform for performance-based, personalised digital media at scale. Proximic by […]

March 12, 2024

Samsung Ads partners with Epsilon

Samsung Ads, the advanced advertising division of Samsung Electronics, is partnering with advertising and marketing technology company Epsilon to offer brands advanced TV audience reach, precision activation, and measurement. The integration provides brands with unique audiences created from Epsilon’s demographic and transactional data, and a brand’s own first-party data, for activation across Samsung’s brand safe […]

September 27, 2023

Mediaocean strengthens Audience Hub capabilities with Epsilon

Mediaocean, the mission-critical platform for omnichannel advertising, has announced a strategic partnership with global adtech and martech company, Epsilon, to bring enhanced audience data into Mediaocean’s Audience Hub. The integration allows advertisers to activate Epsilon’s 1,000+ audience segments through Mediaocean and Flashtalking across channels including Facebook, Instagram, LinkedIn, Meta, Pinterest, Snap, TikTok and Twitter. Epsilon’s […]

May 23, 2023

Samba TV partners with Epsilon

Samba TV, a provider of TV technology for audience data and omniscreen measurement, announced today it is partnering with Epsilon, an advertising and marketing technology company and part of Publicis Groupe, to integrate Samba TV’s OTT and linear television viewing data into Epsilon PeopleCloud. The integration provides Epsilon clients with granular insights into customers’ TV […]

April 21, 2023

Epsilon taps iSpot.tv for CTV ad measurement

Epsilon is expanding its relationship with iSpot.tv, the real-time TV measurement company, to supercharge Epsilon’s connected TV (CTV) measurement and reporting capabilities available through Epsilon PeopleCloud. The measurement integration allows marketers to assess the incremental reach of their CTV campaigns over linear TV by tapping into Epsilon’s privacy-protected CORE ID now coupled with iSpot’s industry […]

June 9, 2022

TransUnion, Epsilon collaborate

TransUnion has announced a partnership to make data from Epsilon, a global advertising and marketing technology company, available via the TruAudience Data Marketplace. The relationship marks one of the largest audience targeting partnerships across Connected TV, smart speakers and gaming consoles. Brands and agencies can now access audience insights from Epsilon’s top-ranked consumer database of […]

June 7, 2022