Advanced Television


Analysis: NFL deal to boost Prime Video adoption

Consumer research featured in Parks Associates’ OTT Video Market Tracker shows 47 per cent of US broadband households currently subscribe to Amazon Prime Video. The landmark content rights deal between Amazon Prime Video and the NFL, reportedly worth $1 billion annually, will help increase the service’s subscription uptake and regular viewers through exclusive rights to […]

June 3, 2021

Data: NBA play-in tournament a viewing success

The NBA held its very first play-in tournament last week, with eight teams vying for the final four play-off spots. The tournament was marked by some instant classics as the NBA’s star players squared off to keep their play-off hopes alive. The May 19th game between the Los Angeles Lakers and Golden State Warriors was […]

May 27, 2021

Disney delays LatAm Star+ launch

Disney has announced that Star+ will launch in Latin America on August 31st, having previously been slated for a June roll out. Star+ will be a standalone streaming service in Latin America, unlike other countries such as the UK, Canada, Australia where it’s included as part of Disney+, offering a full slate of ESPN content, […]

May 17, 2021By Nik Roseveare

ESPN scores US La Liga rights

ESPN and La Liga have signed a long-term agreement that will make ESPN+ the new English- and Spanish-language home for La Liga Santander and La Liga SmartBank in the US for the next eight seasons (through 2028-29). Beginning in August, hundreds of live matches across both leagues will be available each year, exclusively on ESPN+. […]

May 17, 2021

Disney, ESPN secure MLB rights extension

The Walt Disney Company, ESPN and Major League Baseball have reached a long-term, wide-ranging rights extension for a fully-exclusive, marquee schedule. The seven-year agreement begins in 2022 and extends through the 2028 season. As a result of the agreement, ESPN will exclusively televise 30 regular-season games annually, including 25 editions of Sunday Night Baseball, the national […]

May 14, 2021

Basketball Africa League announces broadcast partners

The Basketball Africa League (BAL) has announced partnerships with Canal+, ESPN, beIN Sports, NBA TV, Tencent Video, TSN, American Forces Network (AFN) and Voice of America (VOA) to broadcast BAL games throughout Africa and around the world. The inaugural BAL season will tip off on May 16th. CAT when Rwanda’s Patriots Basketball Club takes on […]

May 13, 2021

ESPN+ on Hulu adds UFC PPVs

Following the launch of ESPN+ on Hulu in the US, sports fans on the platform have tuned in heavily, with golf, UFC, and hockey being some of the most popular sports for Hulu viewers. ESPN+ has now added UFC pay-per-view events to ESPN+ on Hulu. Fans subscribed to either The Disney Bundle or the ESPN+ […]

May 7, 2021

Turner Sports acquires NHL rights

The NHL and Turner Sports announced a seven-year media rights agreement in the US that will have regular-season, Stanley Cup Playoff and Stanley Cup Final games televised on TNT and TBS starting next season and running through 2027-28. “They put a fun and innovative factor into all of what they do and we’re excited to […]

April 28, 2021

ESPN’s Sunday Night Baseball viewership up 38%

Through four games, ESPN’s Sunday Night Baseball is averaging 1,709,000 viewers in the US, up 38 per cent compared to the 2020 season average and up seven per cent from the 2019 season average, according to Nielsen. Additionally, ESPN’s Sunday Night Baseball is up double-digits in every key demo, including up 21 per cent in […]

April 28, 2021

Khalifa invests in Professional Fighters League

The Professional Fighters League (PFL) has announced that US rapper Wiz Khalifa has invested in the league and will play an active role in continuing to shape the PFL brand. In his advisory role, Khalifa will collaborate with the league on integrating various elements of pop culture – from music integration and content creation to […]

April 23, 2021By Nik Roseveare