Advanced Television

Euro 2020

Encompass renews TV3 deal

Encompass Digital Media, a global managed service provider for TV networks, broadcasters, sports leagues and OTT platforms, has announced a five-year renewal with Baltic-based broadcaster TV3 Group. Encompass will provide TV3 Group with end-to-end cloud-based playout and media management services for 17 channels, together with disaster recovery and archive storage. Central to the renewal is […]

August 24, 2021

Summer of sport boosts EE streaming

After a bumper summer of sport, EE has revealed how customers used its mobile network to watch all the action, from Great Britain bringing home 65 medals from the Tokyo Olympics and Gareth Southgate’s England side reaching the Euro 2020 final, to the 2021 Grand Prix and Super Cup. Olympics – Some 90 per cent […]

August 19, 2021

ESPN Digital records 99.4m users in June

ESPN Digital reached 99.4 million users in the month of June, its best June on record. ESPN was up 24 per cent year-over-year in users and 132 per cent year-over-year in minutes. Most notable traffic drivers included the MLB regular season, NBA playoffs, Cricket, Euro 2020 and the Floyd Mayweather vs Logan Paul fight. ESPN […]

August 16, 2021

ITV Hub sees record month

July 2021 was catch-up ITV Hub’s most successful month on record, with 93.3 million consumption hours viewed (a 221 per cent increase on the previous year) and a record number of monthly active users (a 119 per cent year-on-year increase). Plus 219m live streams throughout the month. The return of Love Island for the first […]

August 6, 2021

iPlayer sees record-breaking H1

Drama and sport fans helped BBC iPlayer to achieve a record-breaking first half of the year in 2021. Programmes were streamed over 3.3 billion times between January and June this year, up 8 per cent on the same period last year, and up a massive 59 per cent on the same period in 2019 following […]

July 29, 2021

ITV H1: “We’re emerging from pandemic”

ITV, the UK commercial broadcaster, has reported that total H1 external revenue was up 27 per cent at £1.54 billion. Carolyn McCall, ITV Chief Executive, said: “Our H1 results demonstrate that ITV is emerging from the worst effects of the pandemic. We’ve continued to implement our key strategic priorities and have further strengthened the business. […]

July 28, 2021

Data: Vivo wins Euro 2020 most increased search interest

Vivo saw the biggest spike in searches as a result of its Euro 2020 advertising. The analysis of Google Trends data by advertising experts N.Rich shows that searches for Vivo spiked to nearly four times the brand’s average number of searches, reaching a high on June 13th, the third day of the Euros. The Chinese […]

July 13, 2021

RMB, Smart AdServer display live personalised ads during Euro 2020

RMB – the Belgian multi-media advertising network – relied on the proprietary solution of Smart AdServer – the leading independent ad monetisation platform – to activate linear TV ad replacement on live streams on desktop and mobile app (IOS & Android) for the first time during Euro 2020 ad breaks. The adtech’s advanced TV solution for […]

July 13, 2021

31m watch England Euro final loss

A TV audience of 30.95 million watched the closing minutes of the Euro 2020 final, according to figures from the BBC. Ratings peaked during the penalty shootout between England and Italy at Wembley Stadium on July 11th, which was broadcast on both the BBC and ITV. An average of 29.85 million watched the whole match, […]

July 12, 2021

ITV, System1 unveil winner of Euros ad comp

ITV and System1 have announced that Aldi’s “Good Swap Bad Swap Euros” advert has won their creative contest to receive a free ad spot during Sunday’s eagerly awaited Euro 2020 Final as England take on Italy at Wembley live on ITV. Aldi’s advert, which features commentator Clive Tyldesley analysing a BBQ like a football match […]

July 9, 2021