The Professional Triathletes Organisation and Warner Bros Discovery have announced an exclusive multi-year partnership to broadcast live and on-demand coverage of the new PTO Tour – a series of global events featuring the world’s best triathletes. Starting with the PTO Canadian Open in Edmonton on July 23rd-24th live on Eurosport 1, the agreement will see […]

Warner Bros Discovery Sports (WBDS) has announced a record first half of the year with double-digit audience and engagement growth on all its channels and platforms so far in 2022. WBDS reports it is witnessing increases on both its linear television channels and digital platforms. The growth in audience and engagement has largely been driven […]

Set to be broadcast live in 11 markets across Europe, Warner Bros Discovery Sports (WBDS) will deliver what it says will be a full 360-degree experience of The Championships from Wimbledon for fans in Sweden, Norway, Finland, Iceland, Belgium, the Netherlands, Romania, Hungary, Czech Republic, Slovakia and Bulgaria on discovery+, Eurosport, Eurosport App and the […]

Warner Bros Discovery’s International Advertising-Sales and Marketing Solutions division has partnered with LiveRamp to launch a new privacy-first solution to bring clients targeted addressable marketing at scale across Eurosport’s online platforms. Developed using LiveRamp’s Authenticated Traffic Solution (ATS), the technology offers brand partners of Eurosport the ability to use cookie-less identifiers to engage more efficiently […]

The Union Cycliste Internationale (UCI) has selected Warner Bros Discovery (WBD) to deliver a new vision for mountain biking. The UCI will harness WBD’s global scale and media platforms, as well as collaborate with two of the company’s specialist organisations. This will see Discovery Sports Events join forces with the Enduro Sports Organisation (ESO Sports) to deliver the organisation, media […]

Discovery and AT&T have closed their transaction to combine the WarnerMedia business with Discovery. The new entity, Warner Bros Discovery, will begin trading on the Nasdaq with the start of trading on April 11th, under the new ticker symbol ‘WBD’. Warner Bros Discovery will create and distribute the world’s most differentiated and complete portfolio of […]

Probellum, the newly formed boxing promotion, has announced a multi-fight agreement with Discovery Sports. The partnership starts with back-to-back events on March 18th and 19th with Discovery Sports set to broadcast the two Probellum Evolution shows through Eurosport’s linear channels, discovery+ and Eurosport App to homes across 62 markets and territories in Europe and the […]

The Eleven Group has appointed Meta’s Peter Hutton as a Non-Executive Director. As Director of Sports Partnerships at Meta, Hutton is responsible for leading the sports strategy and partnerships worldwide for Facebook, Instagram, WhatsApp, Messenger, Meta Quest and Portal. His previous experience includes senior executive roles at Eurosport and Fox International, where he ran Europe […]

Discovery has reported record Olympic Winter Games viewership and engagement on its digital platforms, as the household appeal of discovery+ drove significantly higher consumption and numbers of new paid subscribers compared to PyeongChang 2018. Concluding on February 20th, Beijing 2022 produced strong results across Discovery’s European television network and streaming products. discovery+ drove an increased […]

The opening week of competition at Olympic Winter Games Beijing 2022 has driven massive increases in engagement on discovery+ and Eurosport digital services, as well as strong overall linear viewership across Europe. The first week of competition has delivered a strong start to Beijing 2022 across Discovery’s European television network and streaming products led by […]