Connected entertainment specialist VIZIO has added new partners, features, and analytics to its Household Connect cross-device advertising solution, which it says will help marketers extend TV-first campaigns to additional devices within the VIZIO household, including computers, tablets and mobile devices. This includes the addition of Experian’s Consumer Sync identity resolution into the Household Connect platform, […]
Samsung Ads, the advertising & media division of Samsung Electronics, has announced a partnership with Experian which allows advertisers to leverage Experian’s consumer data and audience insights across Samsung Smart TVs in the UK. Samsung Ads’ proprietary ACR (automatic content recognition) data helps advertisers understand viewership behaviours on opted-in Samsung Smart TVs in Europe. Complementing […]
TVSquared, a global player in cross-platform TV ad measurement, has teamed up with Experian, the global information services company, to offer deterministic TV ad measurement to media publishers, agencies and advertisers. TVSquared’s technology will power the combined linear TV ad measurement offering, and Experian’s data and identity assets will be integrated into the ADvantage platform […]