Advanced Television


Lewis Hamilton named LG brand ambassador

LG Electronics has announced that Six-Time Formula One World Champion Lewis Hamilton has been signed to be the global ambassador for its LG Signature, the company’s premium home solutions brand. Hamilton will initially star in a new campaign to communicate the brand’s philosophy, ‘Art Inspires Technology, Technology Completes Art.’ “LG Signature is a brand that […]

October 16, 2020

YouTube confirms F1 livestream

Having earlier announced its intention to offer live streaming of the Formula 1 Aramco Grosser Preis Der Eifel 2020 in Germany on the Formula 1 YouTube Channel, the platform has confirmed its coverage plans. The livestream starts at 11am CEST on October 9th with the first practice session. Fans will be able to watch the […]

October 8, 2020By Colin Mann

Analyst: High willingness to pay for sport in Nordics

Like most other media activities, sports have been under pressure in 2020 – not only due to covid-19, but also from a rights perspective reports Mediavision. Luckily for Nordic sports fans, leagues and tournaments have been able to resume to play and announce winners of the spring seasons. Several major sports rights have been renegotiated […]

September 23, 2020

Netflix announces Senna drama

Netflix has announced the production of the first fictional drama about the late Ayrton Senna da Silva. The project will explore the personality and family relationships of the three-time Formula 1 champion.  The show is produced by Gullane for Netflix with active participation of the driver’s family. The miniseries will have international locations in addition […]

September 4, 2020

Sky Documentaries bolsters content

Sky has announced five new original documentaries to air on the recently launched Sky Documentaries channel. The new titles include John Lennon – Let Me Take You Down, an in-depth investigation into the murder of the global icon, with in depth access to his killer, Mark Chapman; whilst The Wimbledon Kidnapping will tell the story […]

August 25, 2020

Prime Video unveils Alonso docuseries

Amazon Prime Video has announced the launch date and the first trailer for a new Amazon Exclusive docuseries, Fernando, a unique portrayal of two-time Formula One World Champion and one of Spain’s most successful and popular sports stars, Fernando Alonso. The docuseries, featuring the renowned racing driver who recently announced his expected return to Formula […]

August 13, 2020

F1 extends TV rights deal with AMC Networks CNE

Formula 1 has announced that AMC Networks International – Central and Northern Europe (AMCNI CNE) has extended its TV rights agreement to exclusively show the full FIA Formula 1 World Championship until 2023 in Czech Republic and Slovakia. The extended three-year agreement will see Sport1 and Sport2 show the drama unfold across each race weekend, […]

August 12, 2020

Sky marks F1 70th anniversary with docuseries

Sky Sports and Formula 1 have unveiled a new Sky original seven-part docuseries called Race to Perfection, to mark the sport’s 70th Anniversary. The exclusive series, which will air on September 12th on Sky Sports F1 and Sky Documentaries, takes a look behind the scenes over the past 70 years, in partnership with the iconic […]

August 7, 2020

Eleven Sports rebrands, new verticals

Eleven Sports, the OTT sports platform, is marking its fifth anniversary with a rebrand that is says lays the foundations for its ambitious growth plans. Under the new Eleven brand umbrella, the group’s ‘2.0 strategy’ will see Eleven expand its offering with a host of new content streams and plans to grow its digital ecosystem […]

August 4, 2020

Eifel F1 GP free on YouTube

Formula 1 and YouTube are partnering to livestream the Eifel Grand Prix in Germany as a social media exclusive on the Formula 1 YouTube Channel in select European territories on October 11th. Fans will be able to watch the race, live and for free, in seven European markets including: Germany, Switzerland, Netherlands, Belgium, Norway, Sweden, […]

July 31, 2020By Colin Mann