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WWE Payback sets viewership records

WWE has announced that Payback, which emanated from PPG Paints Arena in Pittsburgh on September 2nd, became the most-watched and highest-grossing Payback in company history. The premium live event set new records for viewership, gate and merchandise. Viewership of Payback was up 36 per cent versus the previous record set in 2016. With 12,468 in […]

September 5, 2023By Nik Roseveare

WWE, Fanatics expand partnership

WWE and Fanatics have announced an expansion of their existing comprehensive, long-term sports and entertainment partnership, which will now see Fanatics assume operations of WWE’s global event merchandise business. The deal will kick off on May 1st before WWE’s premium live event, Backlash. Under the expanded partnership, Fanatics Commerce, the company’s e-commerce, licensed merchandise and […]

April 19, 2023

WWE, Fanatics digital partnership

WWE and Fanatics have announced a long-term sports and entertainment partnership that will see Fanatics utilise its expanded digital sports platform to create a new, enhanced experience for WWE fans globally across several businesses, including e-commerce and licensed merchandise, as well as physical, digital, and non-fungible token (NFT) trading cards. Through the deal, WWE will […]

March 28, 2022