Mediagenix, a specialist in content life cycle solutions, has acquired the media programme management solution of record for broadcast networks and cable companies across the US. As part of the transaction, Mediagenix has acquired 55 new customers and 11 employees from its strategic partner, the market specialist in broadcast inventory and revenue workflow management. The […]

Music video network Vevo is partnering with AI-powered video analysis, performance and monetisation specialist KERV Interactive to bring new ad formats to Vevo’s global CTV portfolio. This partnership will include the Vevo TV app and 20 linear FAST (Free Ad-Supported Streaming TV) channels, spanning over 35 distribution partners worldwide. Advertisers on Vevo will now have […]

Sixty-nine per cent of US CTV users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53 per cent) spend two or more hours per week using FAST applications, according to a study, The Big Shift: Wave III, from connected TV and cross-screen advertising specialist […]

The Monster Jam channel is now live on Pluto TV in the UK, US, Canada, France, Spain, Italy and the Nordics with planned launches in Latin America and Brazil later this year. Viewers will be able to relive Monster Jam World Finals II and III, where Tom Meents swept both the Racing and Freestyle competitions, […]

In the ever-evolving landscape of streaming media, niche content has emerged as a dominant force, reshaping the way audiences consume entertainment and presenting lucrative opportunities for content owners and creators. Free Ad-Supported TV – or FAST – offers specialised programming tailored to specific interests and demographics, which are rapidly seeing increased viewership from audiences who […]

Roku, the TV streaming platform , has partnered with the National Basketball Association (NBA) to officially launch the first-ever NBA FAST (free ad-supported streaming TV) channel and the NBA Zone, where basketball fans in the US can find NBA games, highlights, documentaries, original series, and more. The Roku Channel is the inaugural partner of the […]

Content data specialist Gracenote has expanded its FAST Programme to the US helping content owners and providers more easily launch new free ad-supported streaming TV (FAST) channels. Now, US-based content owners can distribute their TV programmes and movies to leading streaming platforms along with industry-standard Gracenote metadata ensuring their offerings are discoverable and monetisable. First […]

QYOU Media India has collaborated with Toonz Media, the animation creator, producer and distributor, to  launch Q Toonz, a FAST animation channel, in India. Currently live, across the Q Play+ app and over 130 smart TV brands, the channel aims to be the ultimate destination for premium animation entertainment. Q Toonz boasts a content slate […]