Finecast, an addressable TV provider, has announced that PwC has performed independent verification testing of Finecast’s process for delivery of UK addressable TV campaigns. Finecast has engaged PwC to help clearly demonstrate Finecast’s continued commitment to transparency in how premium campaigns are delivered on behalf of its clients in the UK. Measured over April to […]
Wurl has appointed James Grant to the newly created role of SVP, Strategy & Partnerships, Europe. Grant is based in London and will report to Wurl CEO Sean Doherty. In his new role with Wurl, Grant will spearhead the streaming TV company’s EU expansion plans while also overseeing its current distribution platform and content provider […]
Finecast, an addressable TV provider, has announced its partnership with Nectar360 that will see an integration of its online and in-store purchase behaviour data to offer Finecast clients advanced targeting and measurement capabilities with their addressable TV campaigns. The integration includes data such as category purchases, shopping behaviour, customer missions and custom audience builds to […]
Finecast, an addressable TV provider, has today announced it has extended TV reach beyond traditional broadcasters on its platform, with the onboarding of four new supply partners; Roku, Rakuten, Pluto and YuppTV. The supply partnership will enable advertisers to reach and measure audiences at scale within the most premium, professionally produced ‘for TV’ content across […]
Finecast, an addressable TV provider, has announced the appointment of Laura Lilley as Chief Operating Officer and Nicola Lewis as Chief Growth Officer as part of its ambitious international expansion plans. Lilley will join as the Global Chief Operating Officer of Finecast, responsible for the operational implementation of company strategy to support global business scale […]
Research from addressable TV provider Finecast suggest that consumers are more likely to engage with relevant TV ads. The Thinking Inside the Box study into TV viewing habits and addressable advertising in 2020 was conducted in collaboration with research and insight firm DRG, and was designed to understand both the viewer and the industry’s perceptions […]