Advanced Television


Ford, Eurosport digital content partnership

Ford and Eurosport have revealed a new digital content partnership to explore the future of motorsport and bring to life the carmaker’s electrification promise across the continent. A new and exclusive series will showcase the innovations at the forefront of the changes in motorsport to ignite discussions about this transformation. Developed by multichannel programmer Discovery’s […]

November 27, 2020By Colin Mann

Ad industry’s addressable media initiative

Leading trade associations and companies representing every sector of the global advertising industry have joined together to launch the Partnership for Responsible Addressable Media, an initiative to advance and protect critical functionalities such as customisation and analytics for digital media and advertising, while safeguarding privacy and improving the consumer experience. The governing group of the […]

August 4, 2020