Technology firm Lenovo has become an Official Partner of Formula 1 ahead of the upcoming 2022 season. The multi-year deal will see Lenovo’s technology used across Formula 1’s operations as it strives to bring the highest-level of racing and entertainment to its fanbase. Over the next few years, the partnership will involve Lenovo’s technology being […]
Apple has landed a new feature documentary about the life and career of seven-time Formula One world champion Lewis Hamilton. The documentary will feature full access to Hamilton and his team, on and off the track, and an all-star cast of guest interviews. The documentary will be produced by Hamilton himse;f, Penni Thow, Box to […]
StarHub has secured the rights to air the upcoming 2022 FIA Formula One World Championship. All StarHub Sports+ and Sports Pass subscribers can watch all races live at no extra cost, when the season commences on March 18th with the Formula 1 Gulf Air Bahrain Grand Prix at the Bahrain International Circuit. Following a successful […]
Reigning Formula 1 World Drivers’ Champion Max Verstappen and streaming service Viaplay have agreed a multi-year partnership that will see the driver feature in exclusive content for Viaplay viewers. Fans will be able to stream unique documentary programming in which Verstappen reveals the secrets to conquering Formula 1’s toughest circuits, along with glimpses into his […]
Setanta Sports, a sports broadcasting company in the Eurasia region, has partnered with WSC Sports, the global leader in AI sports video technology, to bring automated highlights to its new OTT platform serving sports fans in 13 countries across Eurasia. For the first time ever, fans from Armenia, Azerbaijan, Belarus, Estonia, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, […]
F1 TV will be launching on connected TV devices, including Apple TV, Amazon Fire TV, and Google TV set-top-boxes, ahead of the Sao Paulo Grand Prix in Brazil on November 14th. Fans will now be able to watch the conclusion to the championship battle on their large-screen devices. F1 TV, which was revamped with new […]
Findings from the 2021 F1 Global Fan Survey, commissioned by Motorsport Network in partnership with Formula 1 and Nielsen Sports, reveal that Formula 1 is considered the pinnacle of motorsport in the eyes of fans globally. Formula 1 is also seeing greater interest and engagement from a more enthusiastic, diverse, and evolving fanbase since the […]
TikTok has announced a new partnership with the Aston Martin Cognizant Formula One Team (AMCF1), as the social media platform becomes the organisation’s Official Creator Partner. The partnership will see AMCF1 working with both TikTok’s in-house creatives and the platform’s own creative community to explore new ways to engage with the AMCF1 story – including […]
Following recent announcements of deals with broadcasters such as the UK’s Channel 4 and beIN SPORTS, single-seater championship W Series has confirmed the first step of its ambitious broadcast plan which aims to provide race coverage to hundreds of millions of fans across the globe. It has now secured broadcast deals in more than 175 […]
Sports and entertainment group beIN Media has secured the exclusive broadcast rights to single seater motor racing championship, W Series, in the US and in 24 countries in the Middle East & North Africa (MENA). W Series will form a key part of beIN’s women’s sports portfolio and its wider ‘beINSPIRED’ project, which provides a […]