Marketing data and analytics company Kantar’s report, Game Changer: The evolution of live sports viewing in the US and Europe, which documents the evolution of live sports viewership, suggests that live sports are the key to unlocking growth in the highly fragmented streaming market. But streaming giants’ bets go beyond live action: sports-themed documentaries and […]

Viaplay Group and Formula 1 have entered a strategic partnership in the Netherlands that will see Viaplay customers able to access F1 TV Pro as part of their Viaplay subscriptions, alongside Viaplay’s Formula 1 coverage and full live sports line-up including Premier League football, PDC darts and more. The agreement covers the 2024 FIA Formula […]

Sports, events and talent management company IMG has secured in-ship and inflight rights to broadcast the next three seasons of the FIA Formula One World Championship on Sport 24 and Sport 24 Extra. In a deal through to 2025, the IMG-owned and operated channels will broadcast over 150 hours of live coverage plus highlights from […]