Advanced Television


Research: Streaming driving record online usage in over 65s

The popularity of Netflix dramas such as Squid Game, Bridgerton and Tiger King is driving a significant increase in internet usage among pensioners, according to broadband usage data released by connectivity provider TalkTalk. The data, part of TalkTalk’s latest Internet Insights Report, shows that internet usage among over 65s from July to November this year […]

December 8, 2021

ITV, John Lewis & Partners expand I’m A Celebrity campaign

Following the launch of a bespoke I’m A Celebrity…Get Me Out Of Here! experience in Fortnite Creative, ITV and John Lewis & Partners today unveil further details of the integrated commercial partnership, planned by MG OMD, bringing the retailer’s Christmas story ‘Unexpected Guest’ dramatically to life via a synchronised cross-media event taking place in Fortnite […]

December 7, 2021

ITV launches I’m A Celebrity in Fortnite with John Lewis

As part of the new series of I’m A Celebrity… Get Me Out Of Here!, ITV is launching the show into the Metaverse, with a bespoke I’m A Celebrity experience in Fortnite Creative. The iconic Castle set has been recreated allowing players to take on their very own Castle Coin Challenges and camp trials throughout […]

November 23, 2021

Facebook to hire 10,000 in EU for metaverse

Facebook has revealed plans to hire 10,000 people in the European Union to develop a metaverse – an online world where people can game, work and communicate in a virtual environment via a VR headset. “The metaverse has the potential to help unlock access to new creative, social, and economic opportunities. And Europeans will be […]

October 18, 2021

ITV creates The Void experience in Fortnite

Following the launch of its new Saturday night game show The Void, ITV has taken a step in the Metaverse by recreating the show in Fortnite Creative, allowing Fortnite players to take on an in-game version of the challenges in the programme. Since launching in 2017, Fortnite has become a global gaming phenomenon and, more […]

July 15, 2021

Report: Zain best telco for Saudi Arabia gaming

The Communications and Information Technology Commission (CITC) has published its Game Mode report for the first quarter of 2021, ranking Saudi Arabia’s telecom service providers based on their video game performance. This quarter’s Game Mode report reveals that Zain, a local telecom operator, has the best video game quarterly performance. Zain outperformed Mobily, Saudi Telecom […]

May 26, 2021

Report: Rising demand for gaming accessories

The gaming headset and accessories market saw exceptionally strong growth during the 2020 pandemic; interest in gaming reached fever pitch, with consumers locked down in need of entertainment and socialisation. Futuresource Consulting predicts that 2021 will generate over $4.6 billion from gaming headsets, speakers, mice and keyboards globally. “The gaming fever pitch that built up […]

May 21, 2021

Research: 53% UK gamers watch others play online

Video game playing rose to a new level in 2020, with UK consumers’ time playing up 4 per cent on the previous year. The desire to stay connected and entertained while stuck at home during the pandemic has driven online gaming popularity – more than a third of UK gamers (37 per cent) have made […]

March 10, 2021

Forecast: Video game loot boxes to pull over $20bn by 2025

A report from Juniper Research has found that revenue generated from loot boxes used in video games will exceed $20 billion by 2025, up from an estimated $15 billion in 2020. However, growth, averaging 5 per cent per year, will be slower than in previous years, as consumers become fatigued with loot boxes and legislative […]

March 9, 2021

Forecast: eSports & games streaming worth $3.6bn by 2025

A study from Juniper Research predicts that the global eSports and games streaming industry will be worth $3.5 billion (€2.9bn) by 2025; rising from $2.1 billion in 2021. This represents a growth of 70 per cent over the next four years. eSports is the live streaming of games, often featuring professional gamers, and games streaming […]

March 8, 2021