Advanced Television

fraud

Ofcom urges tech firms to keep women safer online

Real-world concerns about women’s safety and wellbeing are mirrored in the online world, according to figures from  Ofcom’sstudy into the nation’s online lives. Its findings reveal that women are less confident about their online safety than men, more negatively affected by discriminatory, hateful and trolling content, and feel less able to have a voice and […]

June 1, 2022

Report: CTV success leads to fraud schemes spike

Findings from digital media measurement, data and analytics software platform DoubleVerify (DV) suggest there has been a record spike in fraud schemes. DV’s 2022 Global Insights Report, analyses media quality and performance trends from more than one trillion impressions delivered across over 2,100 brands in 80 markets. “The good news is that verification is working,” […]

May 16, 2022

DoubleVerify exposes ViperBot

DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the discovery of ‘ViperBot’, a sophisticated advertising fraud scheme that attempts to steal over $8 million (€7.2m) each month in ad spend across two of the industry’s most in-demand channels: connected television (CTV) and mobile video. Through ViperBot, fraudsters strip the code […]

March 24, 2022

Jail term for digital ads fraudster

United States District Judge Eric R. Komitee has sentenced Aleksandr Zhukov to 10 years’ imprisonment for perpetrating a digital advertising fraud scheme through which the defendant and his co-conspirators stole more than $7 million (€6.13m) from US advertisers, publishers, platforms, and others in the US digital advertising industry. The federal courthouse in Brooklyn also ordered Zhukov […]

November 15, 2021By Colin Mann

DoubleVerify, TikTok measurement partnership

Digital media measurement, data and analytics platform DoubleVerify (DV) is partnering with short form video-sharing platform TikTok to measure ad viewability, fraud, and in-geo impressions. Through TikTok’s Open Measurement SDK, DV provides brands full transparency into the quality of their TikTok campaigns globally for in-feed ad formats. Through this new partnership, joint clients will be […]

September 29, 2021

DoubleVerify claims video filtering success

According to data from digital media measurement, data and analytics software platform DoubleVerify (DV), in just four months since introducing DV Video Filtering, advertisers across all industries are experiencing significantly decreased fraud, in-geo, brand safety and suitability violations, reporting that the solution has led to sixty-two per cent fewer quality violations on DV-measured video impressions […]

June 4, 2021

Research: 3 in 5 UK users unaware of piracy dangers

Research commissioned by UK intellectual property protection body FACT has shown that three out of five people in the UK (62 per cent) are unaware of the hidden dangers of piracy – fraud, identity theft and malware – or its links to criminal gangs. The research, which focused on consumer behaviour and attitudes to piracy, […]

January 27, 2021By Colin Mann

Report: Fraudsters flock to Connected TV

Digital media measurement, data and analytics software platform DoubleVerify (DV) has released its 2020 Global Insights Report, providing a market-by-market benchmark on the current and future state of media quality for global advertisers. In developing the report, DV analysed data from advertisers representing over 2,000 brands across 80 countries, from May 2019 to April 2020. […]

August 19, 2020

Ad industry standards bodies merge

The digital advertising industry’s two leading anti-fraud and brand safety organisations, the Trustworthy Accountability Group (TAG) and Joint Industry Committee for Web Standards (JICWEBS), are to merge. Mike Zaneis will serve as CEO for the combined organisation – which will carry the TAG name – while JICWEBS’s Jules Kendrick will take the new role of […]

July 29, 2020

Property seizures in ISD search

A Range Rover Sport SVR V8 and an Audi A5 convertible were amongst items seized from an address in the northwest England town of Lytham, after police officers executed a search warrant in connection with fraud and money laundering, as part of an investigation into the provision of illegal TV streaming devices and services, which […]

June 29, 2020By Colin Mann