DAZN, the sports streaming platform, has appointed Elena Novokreshchenova as its first senior executive to drive its freemium proposition. In her new role, Novokreshchenova will lead the rollout of a new global free tier in DAZN, which will become a key part of DAZN’s offering.  DAZN’s freemium services will offer diverse content, including live events, […]

To understand better how digital broadcasters are using video in 2021, video player software specialist JW Player surveyed film and TV media companies ranging from independent niche broadcasters to comScore Top 100 media giants. The insights from the survey include their 2021 engagement goals, monetisation strategies, KPIs, how to measure success, and how they’re using […]