Experian has announced that Experian Audiences are now accessible on FreeWheel, a global technology platform for the TV advertising industry. This includes FreeWheel’s sell-and-buy-side programmatic advertising platforms, which provide premium inventory for digital and TV campaigns. With Experian Audiences available within FreeWheel, advertisers can access the data they need to create and activate targeted and […]
FreeWheel, a technology platform for the television advertising industry, and NBCUniversal have released the findings of a joint global report entitled Prescribing Premium, designed to determine what, specifically, comprises a high-quality viewing experience from an audience perspective. The study found that platform, content, device and ad load are what makes a viewer perceive content as […]
FreeWheel, the tech platform for the video advertising industry, and TV 2, the Norweigan commercial broadcaster, have announced a partnership that will enable TV 2 to scale its monetisation strategies. The collaboration will empower the media company to increase operational efficiency while implementing FreeWheel’s technology to maintain high standards of data privacy. It will also […]
FreeWheel, the technology platform for the TV industry, has announced the results of its work powering the advertising of the 2024 Paris Olympics. Throughout the event, FreeWheel served a record number of ads and programmatic impressions for a live event, enabling NBCUniversal to further open inventory to new advertisers, with an increase in the number […]
Proximic by Comscore, a division of Comscore and a provider of audience targeting solutions for programmatic activation, and FreeWheel, a technology platform for the television advertising industry, have announced a partnership to support privacy-resilient ID-free audiences for CTV. The innovation aims to provide publishers with streamlined access to future-proofed audience monetisation tools and provide buyers […]
FreeWheel, the technology platform for the TV industry, has named Kris Magel as Head of Global Agency Partnerships. In this role, Magel will oversee agency collaborations – leading relationships and the company’s commercialisation structure for agency partnerships globally while working closely with the executive leadership team to identify and capitalise on revenue growth opportunities. He […]
DSPolitical, a digital advertising and technology company for Democratic and progressive candidates and public affairs initiatives, have announced a partnership leveraging Beeswax, FreeWheel’s demand-side platform. The arrangement provides DSPolitical with the ability to unlock capabilities and match voter file data to sophisticated household-level identifiers via the FreeWheel Identity Network, enhancing the accuracy and scale of […]
Cyber safety company White Bullet has announced a partnership with FreeWheel, the technology platform for the TV advertising industry, to advance a clean and efficient advertising ecosystem. With this agreement, White Bullet will enable FreeWheel to provide media buyers with additional risk protection, brand safety, and full transparency on ad placement and digital supply chains. […]
FreeWheel, a technology platform for the TV industry, has announced the availability of the Performance Suite with solutions created for activation on its demand-side platform, Beeswax. The Performance Suite offers off-the-shelf, machine learning-based solutions, in addition to Beeswax’s customisable tools, designed to help buyers reach their CTV performance goals. With ongoing concerns around signal loss […]
FreeWheel, a technology platform for the television advertising industry, has announced the launch of an enhanced product suite for programmatic transactions on live steaming events—including the Olympic and Paralympic Games Paris 2024. In addition, FreeWheel has released a report titled: It’s Only Live Once: How TV Advertisers Can Capture Audiences in the Moment…and How Streaming […]