FreeWheel, the technology platform for the television advertising industry, has announced a partnership with Lotame, the technology company that makes data easier to use for digital marketers, to expand audience data across its product suite in EMEA. Using audience data from the Lotame Data Marketplace, FreeWheel says it will be able to enhance addressable audiences […]

The FreeWheel Video Marketplace Report (VMR) – based on aggregated data from FreeWheel, the advertising technology platform in Europe – highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content. With FreeWheel’s coverage and capabilities in Europe and the US, the company says the data set is one […]

Wurl, a specialist in data-driven solutions for CTV, has announced BrandDiscovery – a GenAI-based CTV advertising solution that enables advertisers to align their ads with content in real time. Campaigns targeted with BrandDiscovery allow advertisers to present ads within programming that contextually aligns with their creatives based on emotions, genres, and brand safety – leading […]

FreeWheel, a technology platform for the television advertising industry, has announced the launch of a new solution it says will change the way marketers plan and execute their programmatic TV ad buying. FreeWheel’s Allocation Module provides publishers with a holistic view of spending against upfront commitments, and offers demand side platforms a better way to […]

Direct Digital Holdings, an advertising and marketing technology platform operating through its companies Colossus Media, Huddled Masses and Orange 142, has announced a partnership with FreeWheel, the technology platform for the television advertising industry. The agreement builds on Direct Digital Holdings’ buy- and sell-side relationship with Beeswax, FreeWheel’s programmatic buying platform.This deal will allow the […]

TV advertising technology platform FreeWheel has released findings from its Viewer Experience Lab initiative. The report, Designing a Better Ad Pod, explores how publishers can optimise the quantity and frequency of ads in an ad pod to improve viewer experience and brand results. The new findings come at a time when content continues to fragment […]

AudienceXpress, a Comcast Advertising company, has partnered with Epsilon, the advertising and marketing technology company, to introduce a new capability for enhancing audience-based, convergent television buying. This new partnership taps into synergistic strengths on both sides of the integration and allows marketers to enhance audience reach and drive scale across today’s fragmented, complex and dynamic […]

AudienceXpress, FreeWheel’s video sales house, has announced the findings from the fourth iteration of its Advanced TV Uncovered study, conducted by independent media research firm CoLab Media Consulting. The study explored UK marketers’ spending plans and objectives for the year ahead. It uncovered significant optimism for Advanced TV, especially regarding AVoD and FAST budgets. The […]

FreeWheel, the technology platform for the television advertising industry, has announced the launch of Audience Manager, a new solution integrated into the company’s TV Platform that enables publishers to unlock faster audience activation across screens. Available now to the company’s publisher clients in the US, Audience Manager enables execution at scale by simplifying audience creation […]