Local advertising sellers in the US face growing expectations to sell more digital ad inventory and demonstrate higher performance on campaigns, according to a study from Frequence, a specialist in advertising sales automation and workflow software. The report, which surveyed 471 local-market digital advertising and marketing professionals in the US, found that 72 per cent […]
Omnichannel ad campaigns can drive conversions up to three times more efficiently than individual-channel campaigns according to data from Frequence, a specialist in advertising sales automation and workflow software. The data, which was collected from Frequence’s own platform over nine months ending in April of 2022, also found that the right media mix can decrease […]
Frequence, a specialist in advertising sales automation and workflow software, has announced the launch of a new suite of features that enable television advertising companies to sell and report their owned-and-operated linear TV inventory in one comprehensive dashboard with the same analytics and granular data as their digital campaigns. “In recent years, media companies selling […]